Category: Creating Impact
Latest Insights
3 PR Moves to Make After an Award Nomination
A prestigious award nomination is a major PR opportunity. Instead of waiting for the ceremony, seize the “limbo” period. These PR moves, from immediate digital validation to thought leadership content and a post-event “halo”, transform a nomination into a powerful asset that builds trust and authority.
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Rule of Three in Marketing Offers
Applying the Rule of Three to your marketing offers allows you to share one core product from three distinct angles: Origin (The Why), Logic (The How), and Future Self (The Possibility). This structure ensures your content meets your audience where they are in the buyer journey, transforming frustration into connection and confidence.
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How to Write Marketing Messages Your Clients Actually Repeat
Marketing messages that get repeated aren’t accidental; they are designed. It’s about moving beyond simply talking at your audience and giving them the clear, compelling, and consistent words they need to talk about you.
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The Head-Nod Factor
The true metric of content connection isn’t a click, it’s the head-nod factor: when your audience recognises their own struggle in your words. Stop talking at your audience and start talking with them by moving from the “hero” to the “guide” and sharing the “ugly middle.”
Read MoreBrand Storytelling in Action: A Quick Exercise
Brand storytelling is the secret to escaping commodity status. Stop competing on price by listing features (the black ink and fine tip) and start sharing the human story, vulnerability, and transformation that makes you the only choice, not just a disposable pen.
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