Social media is a powerful tool for businesses of all sizes. It can be a great way to connect with customers, build brand awareness, and promote your products or services. But if your posts are not effective, then you can be left wondering what am I doing.
Gone are the days when we actually have to pay a newspaper or advertising agency to promote our business. Social media puts that right within our hands.
There’s an expectation now that business owners are connecting with their customers on social media. But as a business owner, there are so many things that you’ve got to do alongside marketing your business. Sometimes you can be left thinking, is social media actually worth it?
Your posts, if created in the right way, can help you build brand awareness, promote your products and services, and make sure that you’re connecting with your customers in the right methods.
Here are some tips to help you get results on social media:
Choose the right platforms
Talk to the people you already work with, and find out where they hang out. Talk to your prospective customers, and find out where they hang out. And then have a look at your competitors, what social platforms are they using and what is working for them.
The idea is that being on the right platform is half the battle when it comes to getting engagement.
Write for your audience not for you
It is so easy for business owners to want to write for themselves. We are not our clients. We are not the person who is going to be looking at buying our product or service. So we need to write for our audience. We need to motivate them. We need to talk about the pain points. We need to share ideas that will inspire and engage them.
Use visuals and brand your posts
Use visuals and images. Use photos of your face to create that human-to-human connection through the screen. All the algorithms love a face because it’s a human connection and it’s also what people stop and they look at. So when you are using visuals, make sure you’re connecting with emotion.
Use video to educate and inspire your audience
The journey of social media isn’t sell, sell, sell. If you can educate your audience on how to use your product or inspire them with a top tip or give them a mini win that allows them to take an action and see some results, then that’s going to really help your people.
Make sure that when you are using video, you are putting in your descriptions, explaining what’s in the video and catering to all the learning styles by putting a transcript or show notes.
Use relevant hashtags
Hashtags link things together in social media so they become this little web link. the secret to hashtags is to do a little bit of research. Go to places like and see what hashtags are relevant to your industry.
When you start to put content together, start to look at the right keywords and the right hashtags so you can increase your chances of being found within the search.
Share your content
Sharing your content allows people to find more about you and takes them to your website. The aim of social media is to connect with your audience online. But connecting with them offline as well through opt-ins and lead magnets.
Get the timing right
Make sure you are using your insights. Find out when your audience is online and deliver your message on social media at that time when your people are present and most likely to see your posts.
Social media is a great way for us to promote our business. Start building your presence profile by profile and remember to continually review your insights and work out what types of posts are working for you and create more of those.
[0:30] Tips that will help you get results on social media
[0:46] Most people expect a social presence
[1:20] Choose the right platforms
[1:50] Write for your audience not for you
[2:25] Use visuals and brand your posts
[3:10] Use video to educate and inspire your audience
[3:55] Use relevant hashtags
[4:22] Share your content
[4:45] Get the timing right
[5:15] Social media is a great way to promote our business
[5:45] Thank you for listening and please subscribe to the
Resources Mentioned in the Podcast:
More Marketing Tips Available in The Marketing Circle
Step by step, we will walk through the ins and outs of marketing, with tips, simple exercises and proven marketing strategies that you can roll out in your business.
We will explore all things marketing, from demystifying the marketing world, to blogging, working with media, email marketing, social media, and more.
Access courses, community and live training led by
Ideas and Marketing Strategist Linda Reed-Enever