In this episode of Marketing With Impact, we delve into the incredible benefits of content marketing for your business. As business owners, we often hear the constant advice to create content, but it’s important to understand the actual advantages it brings. That’s precisely what we’ll explore today.
Content marketing has always been an integral part of marketing, whether through flyers, signage, or other traditional means. However, with the rise of the digital age, we started seeing content marketing emerge through blog posts, social media, and video creation on platforms like YouTube and Facebook. The content marketing machine has evolved, and when you can employ its strategies, there are many benefits for your business.
Use evergreen content
Personally, I believe in leveraging evergreen strategies and creating repeatable content that we can build upon. It’s also essential to focus on creating content around similar topics to establish consistency and strengthen your brand messaging and expertise on the subject matter.
We have accessibility to create content
One of the greatest benefits of content marketing is its accessibility. It’s right in our pockets or hands—our mobile devices. We live in a world where short-form videos, ranging from 60 to 90 seconds, are highly effective and well-received. This means content marketing is accessible to everyone, and you don’t necessarily need a marketing agency. With the plethora of tools, tips, and tricks available, you can learn to create content for yourself.
Being found through content
Content marketing is about being found. Most platforms now assist in helping you get discovered. Even if you don’t have a massive following, if you create valuable content, you can still be found and attract new audiences.
Building an audience
Building an audience is another significant benefit of content marketing. By consistently creating valuable content, we attract people who resonate with our brand. We provide value to our audience while also filtering out those who may not align with our style or approach. Moreover, when we create websites and blogs, it increases our time onsite and click-through rates, further enhancing engagement.
Trust and credibility
One of the most remarkable benefits of content marketing lie in building trust and credibility. When we share tips and tricks about our topics, we aim to engage and support our audience. Similarly, when we encounter other businesses, we naturally examine their credibility and assess their expertise. Moreover, it supports our interactions with the press and boosts our overall credibility in the media.
Educate clients about our products and services
Content marketing allows us to educate and prepare clients before they decide to work with us. This is called Educational Marketing. It serves as a trail of credibility, empowering clients to make informed decisions. Through valuable content, we demonstrate our expertise, establish trust, and engage with potential clients effectively.
The benefits of content marketing are vast. It improves search visibility, builds trust and credibility, helps us create a strong profile, and attracts new audiences. With the different forms of content marketing available, such as long-form and short-form videos, blogs, social media content, and newsletters, we have endless opportunities to showcase our expertise and engage our audience.
[00:00:00] The benefits of content marketing for businesses.
[00:00:42] Content Marketing Evolution
[00:01:59] Accessibility and Reach
[00:03:16] Building an Audience
[00:04:38] Trust and Credibility
[00:05:19] Forms of Content Marketing
[00:06:47] Benefits Recap
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Ideas and Marketing Strategist Linda Reed-Enever