Are you looking for ways to get your online course in front of the right people?

With the increasing popularity of online learning, there’s no shortage of competitors trying to attract students.

This is why as course creators, it is essential that you find strategies to market your course.

You need to create a marketing strategy that will engage and excite potential students, even when they’re already inundated with other options.

Marketing your online course is an essential part of success as it helps to promote your service and increase enrollment. 

Knowing how to promote a course involves understanding where your target audience hangs out and how you can deliver meaningful content tailored specifically for them. Fortunately, there are several powerful strategies that you can use to market your course easily and effectively.

In this episode of the Course Creators Circle Podcast, we take look at eight of these tried-and-true strategies you can use to market your course.

1. Use social media platforms like Facebook, Instagram, and LinkedIn to promote your course. Create engaging posts and use relevant hashtags to reach a wider audience.

You can share them on social media, join discussions in Facebook Groups, and be part of different communities so that you can share your expertise. You can share your knowledge and build your profile, and people will start to have a look at who you are and what you do.

2. Utilise email marketing to reach out to your existing network or email list and let them know about your course.

Take your email list on a journey with you through email marketing. You can start with a lead magnet like a quiz or free downloadable then drip people through to the right pieces of content until they arrive at wanting to learn more about your course.

3. Partner with influencers or other industry experts to promote your course to their followers.

Use the opportunity to reach out to them and ask if they want to become an affiliate and promote your course to their audience and earn a commission in return.

4. Write guest blog posts and share them on relevant websites and include a link to your course in the bio or at the end of the post.

You can go to AnswerThePublic and get a whole heap of ideas and valuable content that you can write about. You can earn trust from the publication that you’re writing for, thereby transferring that trust from their reader to you.

5. Utilise paid advertising, such as Google AdWords or Facebook Ads, to target specific demographics and drive traffic to your course landing page.

Paid advertising is a good boost in marketing our course, but we want to make sure that we’ve got our organic marketing working first.

Make sure your budget is realistic. You don’t want to spend on advertising and realize that it hasn’t worked for you. Make sure you know who your demographics are so you can attract the right people through to your course.

6. Offer a free trial or a discounted rate for your course to encourage people to try it out and potentially leave reviews or tell their friends about it.

We want to provide potential students with enough value in the free trial period without providing them the whole box so that they will actually want to become a member through the process of the free trial.

Another way is to offer existing members or members of other influencers discounts on your courses.

7. Attend industry events and networking events to talk about your course and make connections with potential students.

Whether this is online or offline, there is a huge amount of value for you to be seen as the expert up on a stage talking about your topic of expertise. At the same time, they are getting a sense of your teaching style and it’s an incredibly good opportunity for you to market your course.

8. Offering bonuses or additional resources to students who refer their friends or colleagues to your course.

You can give extra bonuses or additional resources to existing students who refer their friends or colleagues to your course. It could be a gift card, a free ebook, or even a one-on-one call with you. This is a great way for you to have more people from your network join your course.

Final takeaway

Remember to always focus on the value your course provides to the student and make sure you have a clear call to action for people to sign up for the course.


[0:50] Marketing doesn’t come naturally to all course creators
[1:00] The big thing to remember for course creators
[1:15] How to tap into automation tools for evergreen content
[1:30] Use social media platforms to promote your course and share your expertise
[2:40] Use email marketing to reach out to your existing network
[3:20] Create a lead magnet to attract potential students
[3:55] Partner with influencers or industry experts that can promote your course
[4:30] Write guest posts on relevant topics around your course
[5:22] Use paid advertising to reach a larger audience
[6:25] Create partnerships and affiliates to promote your course
[7:45] Use guest speaking opportunities and interviews to showcase your expertise
[8:50] Offer a referral program for students who refer their friends or colleagues to your course
[10:35] Please subscribe to The Course Creators Circle Podcast

Resources Mentioned in the Podcast


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The Course Creators Circle: Course Creation Guidebook – Create That Course

Are you ready to put your course out into the world?

The Course Creators Circle Course Creation Guidebook is the resource for taking your idea from concept to reality. 

Whether you’re a novice creator or an experienced entrepreneur, this guidebook will equip you with the know-how to create and launch your course successfully.

With workflows, step-by-step instructions, checklists, and strategies to help you get the ideas out of your head and into a tangible format, The Course Creators Circle Course Creation Guidebook will guide you along your course creation journey.

Get insider insights into the best course creation practices and dive deep into topics such as course planning, course structure, marketing your course, and more.

The Course Creation Guidebook is the brainchild of Thinkific-approved Expert and Ideas Strategist Linda Reed-Enever and it is jam-packed with everything you need to create a course that rocks.

Stop dreaming about your idea and start putting it into action and create that course.