Content Marketing is packed full of superpowers to build your profile online. Sharing relevant, valuable content with your audience can help promote your brand and spark interest in your offers, ultimately driving profitable consumer action. 

Building your online profile requires you to create a search trail of content. This content refers to the blogs, social media posts, videos, podcasts, eBooks, infographics, webinars, and other material that you publish to represent yourself, your business, and your personal brand.  

Content marketing is highly effective when it comes to:

  • Establish credibility with the media
  • Increasing authority with your audience
  • Promoting trust and likeability
  • Building influence
  • Improving SEO
  • Generating leads and conversions

In this episode, we look at how to build your profile using the different types of content marketing, all without sucking up all your time.

  • Produce video content
  • Get reviews from your customer
  • Share tips and insights
  • Create your own podcast
  • Automating content
  • Repurposing evergreen content


[0:08] How do you use content marketing to build your profile
[0:35] Building a search trail of content
[1:00] The time we put into organic marketing boosts our search
[1:15] Reasons to build your profile with content marketing
[1:50] What content do you use to build your online identity
[1:55] Algorithms love video
[2:05] Get reviews from your customers
[2:55] Share tips
[3:15] Blogging and guest blogging
[3:38] Create your own podcast
[4:00] Automating your content using MeetEdgar
[4:25] Repurpose evergreen content using 
[5:25] Content marketing done effectively
[6:00] For more tips, check out The Marketing Circle 

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More Marketing Tips Available in The Marketing Circle

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We will explore all things marketing, from demystifying the marketing world, to blogging, working with media, email marketing, social media, and more.

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Ideas and Marketing Strategist Linda Reed-Enever