In this episode of the Talk podcast, we’ll explore five educational marketing strategies that you can use to empower your clients and grow your business.
1. Share Your Expertise Through Blogging
Blogging is a great way to share your knowledge and insights with a wide audience. When you create informative and engaging blog posts, you can attract potential clients who are interested in learning more about your area of expertise.
2. Guest on Podcasts and Contribute to Other Sites
Appearing as a guest on podcasts and contributing guest posts to other websites is a great way to expand your reach and connect with new audiences. This is a great opportunity to share your expertise with a wider audience and establish yourself as an industry thought leader.
3. Create Short-Form Video Content
Short-form video content is a great way to capture attention and share your message in a concise and engaging way. Platforms like TikTok, Instagram Reels, and YouTube Shorts are ideal for sharing quick tips, tutorials, and behind-the-scenes glimpses into your business.
4. Develop an E-Book or Lead Magnet
Creating an e-book or lead magnet is a great way to attract new subscribers and build your email list. Offer a valuable resource, such as an e-book, tip sheet, or cheat sheet, in exchange for an email address. This will allow you to nurture leads and keep them informed about your latest offerings.
5. Answer Questions in Online Communities
Participating in online communities and forums is a great way to connect with potential clients and answer their questions. By providing valuable insights and expertise, you can establish yourself as a trusted resource and build relationships with potential clients.
Take Action and Empower Your Clients
Remember, educational marketing is all about sharing your knowledge and empowering your clients. By implementing these strategies, you can attract better-informed clients, build trust, and grow your business.
What educational marketing strategy are you going to use today? Share your thoughts in the comments below!
- [00:00:00] The importance of educational marketing and the need for effective strategies
- [00:00:36] Strategy 1: Blogging – Advice on using blogs to share tips, answer questions, and the need to humanise content in the competitive AI era
- [00:01:26] Practical Exercise: Brainstorm five topics for educating their market
- [00:02:25] Strategy 2: Guest Appearances on Podcasts – The importance of creating a strong available-for-interview profile
- [00:03:31] Strategy 3: Guest Contributions on Medium – How to share blog posts on Medium
- [00:04:21] Strategy 4: Short Form Video – Creating quick and simple short-form videos to engage and educate the audience.
- [00:04:55] Strategy 5: Ebooks as Lead Magnets – How to use lead magnets to build an email list
- [00:05:36] Strategy 6: Answering Questions – How to create content based on the questions to meet the audience’s needs.
- [00:06:17] What else to include in content
Resources Mentioned in the Podcast
More Marketing Tips Available in The Marketing Circle
Step by step, we will walk through the ins and outs of marketing, with tips, simple exercises and proven marketing strategies that you can roll out in your business.
We will explore all things marketing, from demystifying the marketing world, to blogging, working with media, email marketing, social media, and more.
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Ideas and Marketing Strategist Linda Reed-Enever