The Marketing Tree Method (Pre Order – Signed Copy)

Description

If pushing people in marketing has ever felt uncomfortable, there’s a reason for that.

For a long time, marketing has been explained through the funnel metaphor. Pour people in at the top, push them through the steps, and hope they come out the other end ready to buy. It looks fine on paper, but in real life it rarely works that way.

People don’t move through marketing in straight lines. They circle back. They pause. They watch quietly. They come back when the timing fits. That’s why marketing doesn’t behave like a funnel.

It behaves like a tree.

The Marketing Tree Method introduces a practical way to plan and grow marketing as a connected system — one that supports movement, pause, exploration, and long-term growth rather than pressure and quick wins.

This is a work-through book.

It’s designed to be used, not just read. Throughout the book, you’ll work through guided questions, practical exercises, and planning activities that help you apply the Marketing Tree Method directly to your business.

You’ll build strong marketing foundations, map the different “trees” in your marketing (including content, email, PR, community, partnerships, campaigns, and referrals), and create a clear structure you can return to, review, and refine as your business grows.

Why trees? Because a tree allows people to start from their own seed of interest and move at their own pace. They can explore the branches that interest them, pause when they need to, and climb higher when they’re ready. Even koalas know where to find the leaves that are right for them. They don’t climb every branch, and they don’t rush to the top. They move with intention, choosing what supports them as they go.

The Marketing Tree Method is a practical, work-through guide to building marketing that makes sense, feels human, and grows with your business.

Pre-order information

The Marketing Tree Method is available for pre-order now and is due to ship in late March.