In this Marketing with Impact session, we look at a question I get asked often… 

What is the most effective use of my time for marketing my business? 

It’s an excellent question that keeps evolving with time. For marketing success in 2023 and beyond, the answer is: short form video.

Short-form video is rapidly gaining popularity due to its high engagement, effectiveness, and ability to connect with audiences and drive results, and it is easy to create.


Why Short Form Video is King

There are many reasons why short form video is the most impactful marketing strategy right now. 

  • Attention Spans: In today’s world, people have shorter attention spans than ever before. Short form videos are ideal for capturing attention and delivering your message quickly and effectively.
  • Engagement: Short form videos are highly engaging, and they’re more likely to be watched and shared than other types of content.
  • Reach: Short form videos can be shared across a wide range of platforms, including YouTube, TikTok, Instagram, and Facebook. This gives you the potential to reach a large and diverse audience.
  • Versatility: Short form videos can be used for a variety of purposes, including product demos, customer testimonials, explainer videos, and brand storytelling.

Tips for Creating Effective Short Form Videos

  • Keep it short: Aim for videos that are under 90 seconds long.
  • Have a clear message: What do you want your viewers to know or do after watching your video?
  • Use strong visuals: Make sure your videos are visually appealing and attention-grabbing.
  • Add a call to action: Tell your viewers what you want them to do after watching your video.

Tools to Help You Create Short Form Videos

There are a number of great tools that can help you create short form videos. Here are a few of our favourites:

  • Opus Clip: This AI-powered tool can automatically transform long-form videos into short-form clips.
  • Answer the Public: Identify video ideas based on search queries and common questions from potential viewers.
  • vidIQ: This video optimisation tool provides predictions and suggestions for high-ranking YouTube videos.
  • Share your short form videos seamlessly across multiple platforms with this automation tool.

Short form video is a powerful marketing tool that can help you make a big impact with your business.

If you are not already start creating short form videos today and see the impact it has on your business!

Highlights (timestamps)

[00:00:00] Introduction

[00:01:00] Why Short Form Video is King

[00:02:00] Key Points for Creating Effective Short Form Videos

[00:03:00] Tools to Help You Create Short Form Videos

[00:04:00] Conclusion

Resources Mentioned


More Marketing Tips Available in The Marketing Circle

Step by step, we will walk through the ins and outs of marketing, with tips, simple exercises and proven marketing strategies that you can roll out in your business.

We will explore all things marketing, from demystifying the marketing world to blogging, working with media, email marketing, social media, and more.

As a Marketing Circle Member, you will also be the first in the know about trends, tools and changes in the world of marketing as we discover them.