As a course creator, one of the most frustrating things that can happen in your course creation journey is to have created a course, to feel like you’re marketing it, and then find out that your course is not selling. Let’s explore some common reasons why your course may not be selling and provide actionable strategies to address each of these issues.

Lack of Sufficient Marketing

One of the primary reasons your course might not be selling is that you haven’t actually marketed it enough. If people don’t know about your course, they can’t buy it. To overcome this, it is crucial to tap into evergreen marketing strategies and ensure that you are consistently promoting your course through various channels. Utilise tools like Meet Edgar to automate your promotional posts and videos on social media. Additionally, consider guest appearances on podcasts and explore guest speaking opportunities to expand your reach.

The Course is not Addressing the Desired Problem

Another possible reason for low sales is that your course may not be solving the problem that people are willing to pay to solve. It is essential to deliver what your audience wants and align your course content with their expectations. Take the time to understand the needs and desires of your target audience and incorporate this knowledge into your lessons. Communicating the value of your course and clearly outlining its benefits are key aspects of addressing this issue.

Insufficient Communication of Value

If potential customers cannot see the value in your course, they are unlikely to make a purchase. It is crucial to clearly communicate the benefits of your course and demonstrate how it can help them achieve their desired outcomes. Include detailed information about what the course includes and what participants will learn by the end. Additionally, highlight your expertise and value as an instructor in your biography to build trust and credibility.

Incorrect Pricing

Pricing your course incorrectly can significantly impact its sales. Ensure that your price point aligns with the perceived value and return on investment your course offers. Avoid pricing too low, as customers may question the quality and value they will receive. Conversely, pricing too high can deter potential buyers who do not see a compelling return on investment. Conduct market research and analyse competitor pricing to determine the optimal price for your course.

Targeting the Wrong Audience

Marketing your course to the wrong audience can lead to low conversion rates. Take the time to identify and understand your target audience’s interests, needs, and preferences. Leverage highly targeted ads and promotional strategies to reach your ideal customers. Avoid wasting marketing opportunities by targeting individuals who are not interested in or do not have a need for your course.

If you are struggling to sell your course, carefully consider the reasons outlined in this blog post and take actionable steps to address each issue. Be proactive in your marketing efforts, deliver what your audience wants, effectively communicate the value of your course, ensure correct pricing, and target the right audience. Remember, building a successful course takes time and dedication. Seek feedback from course creation communities, ask for help when needed, and give yourself time to establish credibility and connect with your audience.

We hope these insights and strategies will help you increase the sales of your course. Happy course selling!


  • [00:00:00] Why are your courses not selling
  • [00:01:10] Insufficient marketing
  • [00:03:04] What the audience wants and their willingness to pay
  • [00:05:20] Communicate value
  • [00:06:47] Incorrect pricing
  • [00:07:06] Targeting the wrong audience
  • [00:07:41] Competition, technical issues, timing, poor sales copy, and the risk of giving up too soon
  • [00:08:51] Encouragement to persist, seek help, and give the course enough time to gain traction in the market

Resources Mentioned in the PodcastThe Course Creators Circle

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