Forget fleeting headlines and ephemeral news cycles. The days of today’s news is tomorrow fish and chip wrapper is over.
In the digital landscape, “today’s news” isn’t tomorrow’s forgotten scrap; it’s the permanent tapestry woven into the fabric of your online reputation.
This tapestry is the first impression for potential customers, the whisper in the ear of investors, and the echo in the minds of partners. Controlling your narrative and weaving a positive and proactive image is yours to command and should be a part of your marketing plan.
So let’s explore four steps so you can take control of your digital narrative
Let’s see what’s already playing:
Google yourself to see what pops up; you know potential clients will.
Analyse the sentiment of top results and identify inaccuracies. If there is something that needs fixing fix it!
Then dig deeper beyond the first page of Google and check other search engines. Check social media and online review sites to see what customers are saying. We need to make sure we have responded to both the positive and the negative in a professional way.
Identify key players and analyse the existing narrative it is here you might find gaps or opportunities to shape your digital narrative in a positive direction as you work on the rest of your plan.
Build Your Digital Newsroom in your website:
- Transform your website from a static brochure into a dynamic hub of information. Don’t just archive old press releases; publish fresh content regularly, including company news, blog posts, articles, and even video updates.
- Address negative press head-on. Publish clear and concise responses to negative articles or reviews, showcasing your transparency and taking control of the narrative.
- Amplify your positive voices. Share customer testimonials, employee spotlights, and influencer endorsements to build trust and credibility.
- Embrace the power of visuals. Infographics, high-quality photos, and engaging videos can dramatically increase your content’s reach and impact.
- Make it easy to navigate. Design your website with user experience in mind. Ensure your content is easily accessible and discoverable within a few clicks.
Amplify Your Voice: From Whisper to Social Shout
Your website is like a bullhorn, but your social media platforms are megaphones. You can use these interconnected channels to spread your message far and wide.
Create email newsletters that resonate with your audience, Facebook posts that spark conversations, blog entries that are full of insight, and posts that capture attention for X and Threads.
Engage with online communities. Participate in relevant forums, groups, and discussions to build relationships and establish yourself as a thought leader.
Visual platforms, such as Pinterest and Instagram, should not be underestimated. You can share captivating images and videos that embody your brand, and don’t forget that YouTube is the second largest search engine in the world. You can utilize it to showcase tutorials, statements, heartwarming supporter testimonials, and behind-the-scenes glimpses that add a human touch to your brand. They offer a power of discovery, which is key to being found.
Go Beyond the Walls: Expanding Your Reach
Your owned channels are a fantastic base, but the world of online content is vast and teeming with possibilities. There is a whole new lot of people who are waiting and wanting to hear from you!
Step outside your digital walls and plant your narrative flag on content-sharing sites like Medium and Reddit. This not only strengthens your online presence but also boosts search engine visibility, making your story easier to find.
Contribute to online publications and blogs. Guest blogging and writing articles for relevant websites can establish you as an expert and build backlinks to your own website
Utilise online press release websites like PRWeb and Pitchengine to amplify your message even further with Press Releases.
These platforms can catapult your content into the wider digital ocean, ensuring your story reaches new shores and engages new audiences.
Remember: Owning your narrative is not a solo act. It’s a collaborative effort, where you partner with your audience, supporters, and even critics. Embrace the digital age, experiment, and tell your story passionately and authentically. This is your chance to rewrite the script, become the author of your online identity, and carve out a space where your voice resonates loud and clear.
The fish and chip paper may be a relic of the past, but your online narrative is a living, breathing story. Make it one that captivates, inspires, and ultimately, defines who you are!
Ready to unleash your inner PR powerhouse?
Step into the spotlight with our Public Relations Course Library, your key to unlocking the secrets of media magic. From crafting captivating press releases to mastering the art of podcasting,learn directly from PR Queen Linda Reed-Enever as she walks you through the “why” and “how” of working with the media.