Creating A Media Strategy

As a media strategist, having the ability to effectively communicate and share my narrative with a broader audience has proven to be a game-changer for my business.

In this episode of Talk, I will share with you the creation of a media strategy – a foundational pillar of how you can thrive in today’s competitive landscape. I’ll be covering the intricacies of crafting a robust media strategy to amplify my PR efforts.

Importance of Planning in PR Success

Make a plan before engaging with the media. Identifying critical messages, key topics, and industry trends are pivotal points in forming the foundation of a successful PR strategy.

Crafting a Compelling Bio

PR begins with a well-crafted bio. Create a bio that not only introduces who you are and what you do but also establishes your expertise, credibility, and trustworthiness as a source for the media.

Being Opportunistic with Media Presence

The best media presence comes from actively seeking opportunities. Stay vigilant for government announcements, industry-related reports, and timely tips. Take advantage of “newsjacking,” a strategy to jump into existing stories and share your unique perspective.

Utilising Google Alerts

Leverage the power of Google Alerts to stay updated on relevant issues and discussions in your industry. This tool can be instrumental in identifying opportunities for media coverage.

Asking Critical Questions

When reviewing the media, ask yourself if you have something to contribute and whether you can add a unique perspective to ongoing discussions. This self-assessment helps in determining when and how to pitch your story to journalists.

PR Planning Tips

Provide practical tips for effective PR planning, including keeping a dedicated notebook for ideas, creating a contact list of media professionals, maintaining a spreadsheet of release ideas, and building an article bank for guest writing opportunities.

Double-Checking before Submission

Before sending anything to the media, always review your work. Ask someone else to review it to catch typos or overlooked mistakes. Attention to detail is crucial in maintaining professionalism.

Persistence in PR

Persistence is key, and setbacks should not be taken personally. Building relationships with the media and adapting to changing news cycles are integral to long-term success.

Building Relationships with Journalists

Understand the fast-paced nature of journalism and get acquainted with journalists, providing different angles, and consistently delivering valuable content to foster lasting relationships.

Further Learning on Creating a Media Strategy

For more tips, explore My Book of PR tips for a comprehensive guide on navigating the world of public relations. 

Highlights

• [00:00:00] How to Create a Media Strategy
• [00:00:42] Importance of Planning in PR Success
• [00:01:16] Crafting a Compelling Bio
• [00:02:17] Being Opportunistic with Media Presence
• [00:03:17] Utilising Google Alerts
• [00:03:55] Asking Critical Questions
• [00:04:29] PR Planning Tips
• [00:04:29] Keeping a Notepad Handy
• [00:04:48] Creating a Contact List of Media Professionals
• [00:05:06] Creating a Spreadsheet of Release Ideas
• [00:05:23] Building an Article Bank
• [00:05:41] Double-Checking Before Submission
• [00:06:00] Persistence in PR
• [00:06:17] Building Relationships with Journalists
• [00:06:35] Conclusion