What is a Style Guide?

A style guide is a document that outlines the standards and guidelines for visual and written elements used in your business’s branding and communication. It includes essential components such as logo variations and colours, typography, brand voice, imagery style, brand values, target audiences, and usage guidelines for brand assets. A well-crafted style guide ensures consistency and coherence in your brand’s presentation across different channels and touchpoints.

In this session, we’ll dive into the essentials of a style guide. We’ll cover everything from your company name and logo, including its colour variations, to your colour palette and typography. It’s important to clearly understand your brand voice and communication style and your target audiences.

We’ll also discuss guidelines for using your branding assets effectively. Your brand’s unique selling point (USP), testimonials, awards, social responsibilities, and company history are also key components of your style guide. I’ll show you how to incorporate these elements to reflect your business’s personality. Selecting the right words that align with your brand values and messaging is critical, and I’ll provide you with insights on how to do this.

Logo display is another aspect we’ll touch upon, emphasising the importance of having proper usage guidelines, ideally provided by a graphic designer.

We’ll explore the significance of primary and secondary brand colours and the role of typography in your branding. Additionally, I’ll teach you about visual examples of the brand, like business cards, social media headers, and websites. This session is designed to be a step-by-step walkthrough, ensuring you leave with a solid understanding of how to create a practical style guide for your business.

Let’s get started!