Congratulations! You’ve decided to embark on the exciting journey of creating your own course. In this episode, we will explore the key steps to get you started in crafting a successful and engaging course.

Whether you’re an expert in a particular field or have a passion you want to share with the world, this guide will help you define your goals, choose the right topic, create a course outline, and much more. So, let’s dive in and discover where to start with your course creation journey.

Defining Your Goals

Before diving into the course creation process, it’s crucial to define your goals. Ask yourself, “What do I want to achieve with my course?” Understanding the purpose and desired outcomes of your course will help you stay focused and motivated throughout the creation process. Additionally, identifying your target audience and understanding what they will get out of your course is essential for effective course planning.

Finding Your Course’s Place in Your Business

Now that you have a clear vision of your course goals, it’s essential to consider where your course fits within your business offering. Take a step back and evaluate how your course aligns with your other products or services. By strategically positioning your course, you can create a cohesive and valuable experience for your customers. For example, if you offer one-on-one coaching or have other entry-level offerings, consider how your course can complement and enhance these existing offerings.

Choosing the Perfect Topic

Selecting the right topic for your course is a crucial step in ensuring its success. Ideally, you want to choose a topic that you are knowledgeable and passionate about. Your enthusiasm will shine through and engage your students. Additionally, consider what your target market is searching for. Using descriptive and straightforward titles for your course modules and lessons will increase the chances of your course being discovered and sought after by your audience.

Creating an Effective Course Outline

Once you have determined your topic, it’s time to create a course outline. Begin by outlining the main points or modules you want to cover in your course. These modules will serve as the roadmap for your students’ learning journey. Within each module, break down the main points into individual lessons. This division will keep the content digestible and prevent overwhelming your students. Remember, creating a cohesive and well-structured course outline will lead to a better learning experience for your students.

Choosing the Right Course Format

When it comes to course formats, you have several options to consider. Will your course be self-paced, a live workshop, or evergreen? Each format has its advantages and best suits different teaching styles and subject matters. Self-paced courses provide flexibility and allow students to progress at their own speed. Live workshops offer real-time interaction and engagement. Evergreen courses can be bundled with memberships and provide ongoing value. Consider your teaching style, the nature of your content, and the preferences of your target audience when choosing the right format for your course.

Developing Engaging Content

With your course outline and format in place, it’s time to develop your course content. This step may include creating videos, tutorials, audio files, lectures, and interactive workbooks. Keep in mind that delivering engaging content is key to capturing your students’ attention and driving their learning experience. Leverage different mediums to appeal to various learning styles and make your content as interactive and practical as possible.

Deciding on the Right Delivery Platform

Once you have your content ready, you need to choose a reliable and user-friendly platform to deliver your course. Thinkific, a renowned online course platform, offers a seamless experience for both course creators and students. Its features allow you to upload and organize your content, interact with students, and track their progress. By testing and revising your course on the chosen platform, you can ensure a smooth learning experience for your students.

Launch and Promote Your Course

Congratulations! Your course is almost ready to be shared with the world. But before you launch, take a moment to develop a marketing strategy to promote your course. Utilise various channels such as social media, email marketing, and collaborations with industry influencers to create awareness and generate interest. Engage with your target audience, answer their questions, and highlight the benefits and value your course provides. By implementing a well-planned marketing strategy, you can maximise the reach of your course and attract eager learners.

Creating a course is an exciting endeavour that allows you to share your knowledge and passion with others. By following these steps and implementing a thoughtful and strategic approach, you can set yourself up for success in the world of online education.

So, take that first step, define your goals, choose an engaging topic, create a comprehensive outline, and bring your course to life on a reliable and user-friendly platform. Best of luck on your course creation journey, and I can’t wait to see the impact you’ll make in the lives of your students.


  • [00:00:00] How do you start creating courses?
  • [00:01:10] Defining goals for the course
  • [00:02:06] Significance of positioning the course within the overall business offering
  • [00:02:55] Choosing a topic that aligns with personal knowledge, passion, and market demand
  • [00:04:17] Creating a course outline with modules and lessons to keep the learning journey manageable
  • [00:05:21] Selecting the course format and developing content
  • [00:05:38] Choosing a delivery platform and the importance of testing and revising
  • [00:05:55] Final steps in launching the course and engaging in the marketing journey

Resources Mentioned in the Podcast

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The Course Creators Circle: Course Creation Guidebook – Create That Course

Are you ready to put your course out into the world?

The Course Creators Circle Course Creation Guidebook is the resource for taking your idea from concept to reality. 

Whether you’re a novice creator or an experienced entrepreneur, this guidebook will equip you with the know-how to create and launch your course successfully.

With workflows, step-by-step instructions, checklists, and strategies to help you get the ideas out of your head and into a tangible format, The Course Creators Circle Course Creation Guidebook will guide you along your course creation journey.

Get insider insights into the best course creation practices and dive deep into topics such as course planning, course structure, marketing your course, and more.

The Course Creation Guidebook is the brainchild of Thinkific-approved Expert and Ideas Strategist Linda Reed-Enever and it is jam-packed with everything you need to create a course that rocks.

Stop dreaming about your idea and start putting it into action and create that course.