Quizzes are a valuable tool for engaging audiences, providing useful information, and segmenting leads. 

In this session, we discuss the power of quizzes in marketing and lead generation. I will show you how to create and set up successful quizzes using platforms like Interact, Typeform, or SurveyMonkey and emphasises the importance of customising quizzes that align with your brand.


The importance of quizzes

Quizzes tap into people’s natural curiosity and create engagement, making them a great way to boost content views and lead people to products or services that match their preferences. The key to a successful lead generation quiz lies in the questions, images, answers, and the follow-up nurture sequence. 

Types of Quizzes

Personality Type Quizzes 

  • Most popular quizzes that match individuals with a personality or result
  • Helps businesses understand their audience better and tailor products/services accordingly

Assessment-Based Quizzes

  • Tests the audience’s knowledge or readiness to invest in a product/service
  • Offers insights into the audience’s position within the customer journey

Scoring-Based Quizzes

  • Provides participants with a score based on their quiz responses
  • Useful for helping participants see potential areas for improvement

Setting up a quiz using Interact

  • Find and set up the appropriate quiz type
  • Customise the quiz with relevant images, branding, and questions
  • Create a nurture sequence to follow up with participants after they take the quiz
  • Connect the quiz to an email platform and set up tags for lead segmentation
  • Test the quiz process thoroughly
  • Market the quiz with engaging social media posts

Nurturing leads after they take the quiz

  • Introduction and delivery of the quiz results
  • Building trust and providing extra value
  • Presenting the solution subtly
  • Confirming the next steps and wrapping up the solution
  • Asking for commitment and offering the solution again

Final takeaway

Overall, quizzes can significantly enhance lead-generation efforts and improve customer engagement when strategically implemented and supported by effective nurture sequences.


  • [00:00:15] Welcome to our session on setting up successful quizzes for marketing.
  • [00:00:36] Quizzes are a powerful tool for lead generation and marketing due to their ability to provide valuable information and engage the audience’s curiosity.
  • [00:01:09] Benefits of quizzes in marketing including their ability to boost content views and lead generation.
  • [00:02:03] Quizzes work because they are fun and engaging, allowing marketers to learn more about their audience and share relevant information.
  • [00:02:57] Different types of quizzes including personality type quizzes, assessment-based quizzes, and scoring-based quizzes.
  • [00:05:55] Tools for creating quizzes, such as Interact, Typeform, and SurveyMonkey, and connecting the quiz to the email list and platform.
  • [00:06:10] Steps to set up a quiz: Finding and setting up a quiz type, customising the quiz, and creating a nurture sequence for leads.
  • [00:06:56] Demonstration on how to create a quiz using Interact.
  • [00:12:41] Importance of having a good nurture sequence.
  • [00:15:06] Ongoing relationship with the audience focusing on multiple touchpoints to engage the audience and gradually offer solutions and products.
  • [00:16:29] Join The Marketing Circle and access additional marketing courses and resources.


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