Feeling overwhelmed at the thought of creating video content for your business? You’re not alone. Many entrepreneurs stare blankly at the camera, unsure where to start. But fear not! Video marketing is a powerful tool in your arsenal, so let’s beat the recording block with some video ideas to help you engage with your audience.

Why Video?

In today’s digital age, video content is king. It’s an incredibly effective way to engage your audience, showcase your products, and share your expertise. With platforms like YouTube, Facebook, and LinkedIn offering vast audiences, and video embedding capabilities on your website, there’s never been a better time to start.

Video Ideas to Elevate Your Brand

Let’s dive into some video content ideas that can make a significant impact:

  • Product Demonstrations: Show off your product in action. Highlight its features, best practices, and maintenance tips. Not only do these videos provide value to your customers, but they also foster trust, potentially turning viewers into loyal customers.
  • Explainer Videos: Whether it’s a service, book, or any other offering, explainer videos help demystify how things work. They’re perfect for pre-empting questions and guiding customers through your products or services.
  • Customer Testimonials: There’s nothing quite like hearing from satisfied customers. These videos can sway potential buyers by showcasing real-life success stories. Remember, you’ll need to actively request these testimonials—customers are rarely spontaneous with their praise!
  • Behind-the-scenes: Give your audience a peek behind the curtain. Whether it’s a day in your life, event preparations, or the unboxing of a new product, these videos create a personal connection with your viewers.
  • Q&A Series: “Ask Linda” is a great example of turning frequently asked questions into informative videos. This not only addresses common queries but also builds a library of resources that can be shared repeatedly.
  • Event Recaps: Share your experiences and learnings from events you attend. These recaps can be highly engaging and informative for your audience, especially if the event is relevant to your industry.
  • Employee Features: Videos showcasing your team can humanize your brand and build a deeper connection with your audience. Share tips, journeys, or even a day in the life of your team members.
  • Educational Content: Position yourself as an expert by sharing your knowledge. How-to videos, tutorials, and tips are incredibly popular and can significantly increase your visibility and credibility.

The Power of Batching

One of my top tips for video content creation is to utilize batching days. Set aside specific days to record multiple videos. This approach not only saves time but also helps maintain consistency in your content delivery.

Embracing Video Marketing

Creating video content doesn’t have to be daunting. With these ideas and a bit of planning, you can produce engaging and valuable videos that resonate with your audience. So, grab your camera, and let’s start sharing your story through the powerful medium of video!

Remember, the journey of video marketing is an ongoing adventure. Experiment with different formats, explore new ideas, and most importantly, have fun with it. Your authenticity and passion are your greatest assets in connecting with your audience.

Happy video creating, and I can’t wait to see how you bring your brand’s story to life!


[00:00:00] Uncertainty about recording content
[00:00:22] Long-form video
[00:00:37] Product demonstration videos
[00:01:12] Explainer videos and their importance
[00:01:40] Testimonial videos
[00:02:56] Behind-the-scenes videos
[00:03:41] Q&A videos
[00:03:59] Event recap videos
[00:04:28] Employee videos as a means of connecting with the audience
[00:04:43] Education videos
[00:04:54] Using batching days for recording
[00:05:13] Incorporate video ideas into marketing strategy

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Ideas and Marketing Strategist Linda Reed-Enever