If you’re looking for ways to create content that stands the test of time and keeps delivering value no matter the season or trend, then you’re in the right place. In this tutorial, I’m going to walk you through the magic of evergreen content, content that stays relevant and continues to serve your audience long after it’s been created.

We hear the term “evergreen content” thrown around a lot by marketers, but sometimes we don’t take the time to explain what it is and why it’s so important to your strategy. Evergreen content is a cornerstone of any successful marketing plan because it works for you over and over again. It’s not just about keeping up with trends or current events; it’s about providing lasting value that keeps bringing people back, no matter when they find it.

Let’s explore what evergreen content truly means, why it’s so valuable for your business, and how you can start incorporating it into your marketing mix. Whether you’re just starting out or looking to strengthen your existing content bank, this is a strategy that will help your business grow and thrive over time.

What is Evergreen Content?

First off, think of an evergreen tree. Unlike other trees that lose their leaves, an evergreen tree stays lush and green all year round. And that’s exactly how evergreen content works because it stays relevant, useful, and valuable no matter the season, year, or trend. Whether it’s January or December, that content will still resonate with your audience.

When you create evergreen content, you’re building a bank of resources that your audience can engage with at any time. It also means your content stays relevant, providing value to your readers or viewers every time they come across it whether they find it today, tomorrow, or two years from now.

Why You Should Have Evergreen Content in Your Marketing Mix

Long-Term Value

Evergreen content has longevity. Unlike time-sensitive content that’s relevant for a specific event or season, evergreen content continues to drive traffic to your website, YouTube channel, or social media pages for months or even years after it’s published.

I’ve had content that I created years ago still providing valuable insights to my audience today. I even referenced one of my older evergreen pieces in a training session recently, and it was just as helpful now as it was when I first created it!

SEO Benefits

Google loves evergreen content. Since it’s always relevant, it keeps driving organic traffic to your site. Search engines notice this, which boosts your SEO rankings. By regularly creating evergreen content, you can ensure that your website remains relevant to search engines, which means your content will be found when people are searching for solutions or answers in your niche.

Consistency is Key

Evergreen content also helps you stay consistent, even during those times when you can’t create fresh content. You can schedule posts featuring your evergreen content, ensuring that your audience is still engaging with you, even when life gets busy. It’s your marketing safety net!

What Makes Great Evergreen Content?

Now, let’s look at what makes high-quality evergreen content:

  • Timeless Topics: Choose topics that address ongoing issues or frequently asked questions in your industry.
  • Educational Value: Your content should solve a problem or answer a question for your audience, encouraging them to explore more of your content or even contact you for help.
  • Simplicity: Avoid using jargon. Keep it simple, so your audience knows that working with you won’t be complicated.
  • Detail and Depth: Don’t just scratch the surface. Provide comprehensive answers that give your audience the win they’re looking for.

Evergreen Content Ideas

Need some inspiration? Here are a few evergreen content ideas to get you started:

  • How-to Guides: Step-by-step instructions on how to use your products or services.
  • Frequently Asked Questions (FAQs): Turn your most common questions into blog posts or videos that you can share across your platforms.
  • Case Studies and Testimonials: Showcasing your successes is a great way to build trust and provide proof of your expertise.
  • Resource Lists: Share the tools or resources that have helped you or your clients succeed.

You can also repurpose evergreen content by turning blog posts into videos, breaking them down into social media posts, or updating them with new insights as time goes on. Evergreen content is incredibly versatile!

How to Get Started

Now that you understand the value of evergreen content, it’s time to start creating! Here are a few simple steps:

  1. Identify Core Topics: What do you want to be known for? Start brainstorming topics that align with your business goals.
  2. Create a Content Plan: Develop blog post ideas, podcast episodes, or even downloadable resources around these core topics.
  3. Ask Your Audience: If you’re unsure what to create, ask your existing clients or followers what information would have helped them when they first found you.

Remember, once you’ve created evergreen content, it’s important to optimise it for search engines. Use clear, descriptive titles, include relevant keywords, and make sure your content is well-structured with headings and visuals that enhance the user experience.

Keep Building Your Content Bank

Your evergreen content strategy doesn’t end with creating a few pieces. As your business grows and evolves, so should your content bank. Keep adding fresh, relevant content and repurposing older pieces to make the most of your efforts.

Evergreen content is a powerful tool in your marketing strategy. By investing in timeless content, you’re not only providing ongoing value to your audience but also building a strong foundation that will support your business for years to come.

So, go ahead and start planning your evergreen content. I can’t wait to see what you create!

Highlights 

  • [00:00] Introduction to Evergreen Content
  • [00:39] Defining Evergreen Content
  • [01:50] Benefits of Evergreen Content
  • [03:16] Characteristics of Quality Evergreen Content
  • [04:36] Examples of Evergreen Content
  • [06:50] Creating Your Own Evergreen Content
  • [07:32] Optimising Evergreen Content for SEO
  • [08:25] Final Thoughts and Encouragement

Resources Mentioned

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