As we approach the end of 2023, it’s time to start planning your marketing strategy for the upcoming year. A marketing plan is a roadmap that will help you achieve your marketing goals, ensuring that your marketing efforts are focused, efficient, and effective. 

The 2024 Marketing Planner is a useful tool that can aid in creating a comprehensive marketing plan. Let’s take a look at what elements should be included in your 2024 Marketing Plan.

A Marketing SWOT: This will help you identify your strengths, weaknesses, opportunities, and threats.

Marketing goals: Set six marketing goals for the year. These should be specific, measurable, achievable, relevant, and time-bound.

Competitor analysis: Research your competitors and see what they’re doing well. You can also look for opportunities to differentiate your brand.

Quarterly goals: Break down your annual goals into quarterly goals. This will make them more manageable and easier to track.

Monthly focus areas and themes: Identify your monthly focus areas. What do you want to build each month?

Content calendar: Plan out your content for the year. This includes blog posts, social media posts, newsletters, videos, and more.

Lead magnets: Create a lead magnet to attract new subscribers. This could be an ebook, checklist, or webinar.

Monthly action plans: Create monthly action plans that outline your specific tasks and deadlines.

Creating and implementing a marketing plan can be a challenge, but it’s worth it in the long run. By following the tips above and working with the Marketing Planner, you can create a plan that will help you achieve your marketing goals and grow your business.

The Marketing Planner – 2024 Edition

The Marketing Planner is designed to help you plan out and execute your marketing activities for the year. It is an intuitive tool that puts all of your marketing goals and strategies in one place and aligns all your marketing projects and tasks.

With planning sheets and how-to guides, you can start creating your own marketing and content plan—from setting goals and topics to easy-to-implement and actionable steps.

We start the planner with a Quarterly Overview so that you can set your focus each quarter and then break it down further into Monthly Goals. Each quarter and month have templates for you to fill out, helping you organise your strategy and refine your marketing messages. 

The Marketing Planner includes spaces for planning Monthly Goals, Lead Magnets, Blog Posts, Press Release, Social Media, Video, and Podcast Content, along with a Newsletter template to bring it all together.