One of our fabulous Business Business Business members has sparked a curiosity that I know many of you share: “What’s the difference between a coach and a marketer when it comes to boosting your business?” Let’s unravel this together, shall we?

The Essence of Coaching: Guiding You to Marketing Mastery

Imagine having a mentor, someone who’s walked the path, stumbled over the rocks, and now stands ready to guide you so you can leap over those obstacles with grace. That’s what a coach does.

A coach isn’t just a teacher; they’re your business’s guiding star, illuminating the path to marketing success. They’re here to empower you and to share their wealth of knowledge and experience so you can master the art of marketing yourself.

Why a Coach?

  • Empowerment: Equip yourself with marketing skills that last a lifetime.
  • Personalised Guidance: Get tailored advice that fits your unique business puzzle.
  • Cost-Effective Learning: Especially for those watching their budget, coaching provides invaluable insights without breaking the bank.

The Marketer: Your Behind-the-Scenes Marketing Maestro

Now, let’s switch gears to the marketer. This is the person who rolls up their sleeves and dives into the marketing trenches on your behalf. They’re the creators, the strategists, the ones who breathe life into your marketing campaigns. From conjuring compelling content to managing mesmerising ad campaigns, they’re all about execution.

Why a Marketer?

  • Efficiency: Save time and let an expert handle what they do best.
  • Professional Execution: Benefit from professional, impactful marketing strategies.
  • Immediate Results: When you need momentum now, a marketer can hit the ground running without needing to learn the how

What’s Best for Your Business?

It isn’t just about choosing between a coach and a marketer. It’s about understanding your business’s heartbeat—its needs, dreams, and constraints.

Whether you’re drawn to the empowerment a coach offers or the hands-off, expert execution of a marketer, remember, there’s no one-size-fits-all answer here.

Hybrid Approach: Why Not Both?

Sometimes, the magic lies in blending both worlds. Imagine starting with a coach to build your foundation, then bringing in a marketer to catapult your business to the stars. Or vice versa. It’s about crafting a strategy that resonates with your business ethos.

Every business journey is unique, and whether you choose the guiding light of a coach or the expert hands of a marketer, remember, you’re not just choosing a service. You’re choosing a path that aligns with your vision, your goals, and the legacy you want to build.

I do both and you are welcome to book a discovery call with me to find out more.


  • [00:00:03] What is the difference between a coach and a marketer?
  • [00:00:11] Primary distinction between a coach and a marketer
  • [00:00:28] The role of a coach and the role of a marketer 
  • [00:00:43] Factors influencing the choice between a coach and a marketer
  • [00:01:08] The marketer’s role in executing marketing activities
  • [00:01:26] Both coaches and marketers have their places in business

Want some help Creating Impact?

We work with you to understand the needs of our clients and business to deliver your message with impact.

From one-off campaigns to our virtual Marketing Team, our Impact Team is your partner for achieving success in your business.

We can even help you develop ideas with our ideas powerhouse Linda Reed-Enever.