Are you a busy business owner struggling to find time for marketing? Don’t worry, you’re not alone.
Many business owners find it challenging to prioritise marketing amidst their daily operations. But fear not, because I’ve got you covered.
In this episode, I’ll share with you five quick and effective marketing strategies that you can implement in just five minutes each day. These strategies are designed to help you make the most of those short bursts of time and create valuable marketing content for your business.
Before we dive into the strategies, let’s talk about the concept of five minute marketing. The idea behind it is to leverage those small pockets of time throughout your day and turn them into opportunities for marketing. While you may not be able to create a masterpiece in just five minutes, you can still accomplish a lot.
Short-form videos, for example, are an excellent way to utilise these brief moments. Simply grab your phone, share a few tips and tricks related to your business, and voila! You have a valuable piece of marketing content.
Now, let’s get into the five minute marketing strategies:
One of the best ways to make use of those five-minute time slots is by doing some research. There are several options for research in the realm of marketing. You can explore relevant hashtags, identify potential advertising opportunities, or search for guest posting prospects. One useful technique is to type in the website or keywords you want to target, along with phrases like “article submission” or “guest post,” and see what comes up in the search results. Bookmark the sites that catch your interest and return to them later to submit your articles.
Additionally, you can look for journalists seeking sources, explore platforms like SourceBottle, or join communities and meetups to promote your business. The best part is that most of these research activities can be done conveniently on your phone.
Questions are a powerful tool for engaging with your audience and building your profile. Take advantage of those five-minute intervals to ask questions on various social media platforms, such as Facebook groups, your own pages/profiles, YouTube shorts, or Instagram reels. You can even tap into the collaboration features available on Instagram to collaborate with others in creating posts and stories.
Be sure to come back later to answer those questions in another five-minute time slot. Engaging with your audience and showing a genuine interest in their opinions can foster meaningful connections and improve your online presence.
Check Your Profiles
Taking a few minutes to review your social media profiles is essential. Ensure that your website link is up to date and that your profiles accurately reflect what you and your business are all about. You don’t want to miss out on any potential opportunities because of outdated or incomplete profiles. Pay attention to your description, contact links, and profile/header images.
Social media platforms often change their formatting, so make sure your images still look appropriate. By regularly maintaining your profiles, you present yourself professionally and increase your chances of making a strong impression on potential customers.
Social Media Programming
This five minute marketing strategy involves using tools like Meta Business Suite, TikTok, Meet Edgar, Later, MissingLettr, or Metricool to schedule your social media posts in advance. By dedicating a specific time slot to program your posts, you can create a consistent flow of content without constantly having to think about it.
These tools offer features such as batch creation and variations, allowing you to save time and keep your platforms active and engaging. For instance, you can connect your blog’s RSS feed to platforms like MissingLettr and Meet Edgar to automatically share your blog posts with customized variations across your social media channels.
Convert Blog Posts into Videos:
If you have a well-performing blog post, especially one that ranks well on search engines, consider transforming it into a video using tools like Pictory or Lumen5. By utilising the text-to-video feature, you can repurpose your blog content and create a brand new piece of video content. Simply input the URL of your blog post, let the video tool work its magic, and in just five minutes, you’ll have a new and engaging form of content to share. Video content is highly engaging and can help you reach a wider audience.
In conclusion, these five-minute marketing strategies are designed to help busy business owners like you make the most of their limited time. By incorporating these strategies into your daily routine, you can consistently produce valuable marketing content and stay connected with your audience. So, embrace those short bursts of time and start implementing these strategies today. Remember, small steps can add up to significant marketing results!
I hope you found these five-minute marketing tips helpful. Let me know which one is your favourite and if you have any other strategies to add to the mix.
- [00:00:00] The time constraints business owners face
- [00:00:36] The challenge of finding time for marketing amidst daily business operations
- [00:00:56] What is the Five-Minute Marketing?
- [00:01:08] Bonus Tip: How to use short-form video for quick and impactful marketing content creation
- [00:01:43] Finding Five-Minute Slots: How to identify short breaks in the day for marketing activities
- [00:01:55] Research
- [00:02:58] Asking Questions
- [00:03:39] Checking Profiles
- [00:04:42] Social Media Programming
- [00:05:17] Repurposing Blog Content
- [00:05:50] The importance of impactful marketing in business
Resources Mentioned in the Podcast
Make marketing part of your day with the 5 Minute Marketing Ideas card deck.
The card deck is designed to encourage you to take small but meaningful bursts of action for your business and make marketing part of your day.
From Ideas and Marketing Strategist Linda Reed-Enever comes a simple and easy way to help business owners manage and maintain their marketing with this innovative 5-minute marketing tool.
Each card is designed to inspire your marketing efforts, in the knowledge that even a little activity every day goes a long way to make marketing consistent in your business.
The 5 Minute Marketing Ideas Deck features 50 cards, each containing a marketing tip with topics ranging from network building, researching, repurposing content, and social media.
The card deck features:
- Ways to find 5 minutes within your day
- How to employ the 5-minute marketing mindset
- Wide range of marketing topics for you to try
- Marketing tools to help your campaigns and strategies
- Proven tips and strategies to help market your business
Fun, easy to use, and requiring only a few minutes to complete, simply pick a card and get into the habit of making marketing a part of your day.