When you are creating an online course, details matter and it is things like naming your course that can make all the difference.
The content is still the most important part, but coming up with a name that catches the attention of your audience and sells is also a significant decision that you have to make.
Now, the name of our course is our headline. It’s the thing that says this is what we’re going to learn. A good course name is catchy but still relates to your course. We need to make it stand out and say “buy me” in that title.
A good course title should be about five or six words. We don’t want it to be too long either because we want it to fit within the 65 characters that Google likes for search and appear with headlines and titles.
So how do you create a good first impression with your course title? How do you create a headline that catches people’s attention, gets them to click, and makes them want to enrol in your course?
Tips on naming your course and modules:
Use keywords that people are typing in search
There is a tool that we have access to as course creators, which we can do searches for free called AnswerThePublic. If we type in the keywords that we’re looking to teach, AnswerThePublic is going to come up with a wheel of questions that people are actually typing into search engines when they’re looking for answers around that topic.
You can pick one of those questions as your course name. You’re already in a winning space here because your course name is being typed into search engines and you’ve got a chance of appearing for that keyword.
Make your course outlines stand out too
There’s a new tool that we love called Bramework. Similar to AnswerThePublic, you can type in the keywords of your topics and it helps you come up with headings for a blog outline. This blog outline gives you the key topics or modules you can discuss in your course.
In addition, Bramework returns search topics based on country. So you can choose the keyword that is highly searched for in your country.
Keep everything about your course simple
It’s not just your course name that’s going to help your course sell, but your modules and lessons as well. If your module names can make sense, and then each lesson underneath it can answer a problem or solve a problem for your potential student, then you’re on the right track.
If we get too clever in naming our courses and it doesn’t explain what people are going to get from your course, then people are going to be a little bit confused. The last thing we want when someone’s landing on our sales page is confusion.
When naming your course, the key really is to just keep it simple. Use what’s going into search and make sure that it’s answering a question and solving a problem for your people.
Avoid being too fancy because what you want when you’re putting your course together is a course that explains what your students will learn, what they get by the end of it, and is found within search.
[0:45] How do I name my course so people are likely to buy it?
[1:00] The name of our course is our headline
[1:40] Make sure the name explains what people are going to learn
[2:15] Using AnswerThePublic to search for what people are asking
[3:15] Keep your naming simple
[3:30] Avoid the confusion
[3:40] Using Bramework to help you name your course outlines
[4:05] Bramework gives you a blog outline which can be your modules
[4:50] Final takeaway for naming your course and modules
[5:15] Please subscribe to The Course Creators Circle Podcast
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