As a small business owner looking to grow and succeed, having a reliable Marketing Toolkit is essential. However, with so many marketing tools available, it can be overwhelming to figure out where to start. That’s why we’ve compiled a list of our top marketing tools specifically for small businesses. We’re fortunate to have an Impact Leader who enjoys testing out these tools, and through Linda’s relationships with software providers, we’re able to stay ahead of the curve. 

Linda has collaborated with many of the developers featured on our top list to incorporate features that can benefit business owners like yourself. These tools are highly useful and have been fine-tuned to meet your needs.

Why are marketing tools necessary for small businesses?

Small businesses can benefit from marketing tools in multiple ways, such as expanding their audience reach both online and offline, generating leads by capturing contact information, tracking website visitors, creating email campaigns, and improving their marketing ROI by gaining insights into their marketing campaigns and tracking their outcomes.

Marketing tools also open up the world of automation and AI to small businesses allowing them to do more of what they do well and that is run their business.

Here are our top marketing tools for small businesses:


What it does: ClickUp is a cloud-based collaboration and project management tool suitable for businesses of all sizes and industries. It includes communication and collaboration tools, task assignments and statuses, alerts and a task toolbar.

Why we love it: ClickUp is a very powerful tool that allows me and my team to plan and track tasks, brainstorm ideas, create documentation, share projects with clients, and many more features that we are still discovering every day.


What it does: The Marketing Planner is designed to help you plan out and execute your marketing activities for the year. It is an intuitive tool that puts all of your marketing goals and strategies in one place and aligns all your marketing projects and tasks.

Why we love it: With planning sheets and how-to guides, The Marketing Planner is all you need to start creating your own marketing and content plan—from setting goals and topics to easy-to-implement and actionable steps.


What it does: AnswerThePublic is a consumer insight tool that combines the suggested searches from search engines like Google and visualises them in a search cloud. Organised in categories such as what, where and why, these provide an overview of the questions people are typing into search engines from their various devices.

Why we love it: AnswerThePublic provides invaluable insight for marketers and course creators alike. The search results generated allow you to get to know your audience and understand what keeps them up at night, help you target your keyword research, help you optimise for key phrases, and help you find and discover topics for course creation.


What it does: Pepper Content is a copywriting tool powered by artificial intelligence that helps you write better and faster. It’s like having your own personal content-writing assistant!

Why we love it:  Pepper Content is a quick and easy way to generate content in minutes. The content writing engine is quite good, which understands the input text content and then generates new content based on this data. The interface is sleek and easy to use, and it’s really affordable.


What it does: Canva makes design fun, simple, and easy. They have opened up design to the average user with great tools, easy-to-follow templates, and customising tools. The more you use it, the more creative you will become.

Why we love it: Canva is full of features that can be found in more complex design software like background remover, filters and effects, photo editing, stock photography, and of course, about a trillion templates to get you started or to draw inspiration from. Canva lets you make professional-looking graphics without having to have a graphic design degree.


What it does: Grammarly provides real-time suggestions to improve your team’s writing instantly. It is the ultimate “writing assistant” that writers, course creators, and other professionals can use to proofread and edit their documents.

Why we love it: Grammarly runs on your browser as an extension. It is available on the web and as a downloaded app on your desktop. As a plugin, it will check any page you are writing on, as long as it is compatible with Grammarly, so we can write better in seconds.


What it does: Descript is a transcription management audio and video editing software that is designed for businesses in multiple industries, such as marketing, sales, user research, online learning, and customer support. It helps team members collaborate on projects, send feedback, create shared folders, add comments, and track document versions.

Why we love it: Descript is a new kind of audio and video editor that’s simple and easy to use. With a friendly interface and AI magic coming out of its ears, it powers videos, podcasts, and businesses. We love how easily it helps us edit videos and transcripts. It is straightforward to use and allows us to edit things quickly. 


What it does: MailerLite is an email marketing software that helps businesses and individuals create, automate, and send personalised email campaigns to their subscribers. It offers a user-friendly interface with a variety of features designed to streamline the email marketing process.

Why we love it: MailerLite is an email marketing service with much more punch than just email blast software. At a very affordable price, you can create email campaigns, automate emails, build landing pages, and much more.


What it does: Pictory uses AI to convert your long-form content into engaging, digestible videos that you can share across social media platforms. Create and edit professional-quality videos using text, no technical skills required or software to download.

Why we love it: Pictory makes it extremely easy to take a blog post and turn it into a video. Nearly the entire process is automated with AI, making it a breeze. A video that used to take me 3 hours to complete now takes less than 30 minutes for the same thing! 


What it does:  Interact Quiz Maker is a versatile lead-generation tool that allows users to create and customise interactive quizzes, assessments, and surveys. It provides a user-friendly interface with a wide range of templates and design options, enabling individuals and businesses to engage their audience through captivating and interactive quizzes.

Why we love it: Interact Quiz Maker’s platform is intuitive and easy to use, guided by their extraordinary support. Users can create and publish their quizzes in no time. But what really impressed us was their AI integration to build quizzes. The AI feature can build an entire quiz for you; all you have to do is tweak the wording and inject your personal experiences and tone of voice.


What it does: Designrr is a powerful content repurposing tool that creates not only ebooks but also audiobooks, all from various different content sources. Ebooks are effective lead magnets, but creating an ebook has traditionally been a laborious task. Designrr changes that by providing an easy way for anyone to make an ebook.

Why we love it: Designrr has saved us so much time in our business. We like to create blog posts and other articles and then repurpose them as PDFs to create workbooks, ebooks, and lead magnets, plus you can create these PDFs in a flipbook format no technical skills necessary.


What it does: Meet Edgar simplifies authentic social media automation for entrepreneurs and creators. It builds a  library of evergreen updates organised by category, so you control what types of content get shared and when.

Why we love it:

Meet Edgar automates most of our social post programming, so we simply set it up once and MeetEdgar keeps our social platforms active with posts even when we are busy and forget.

MeetEdgar offers a FREE 7-day trial to get you started.


What it does: Metricool is a powerful all-in-one social media, analytics and ads reporting tool for brands. You can schedule posts, find influencers to collaborate with, discover content to repost, set up ad campaigns and analyse your results in one unified dashboard.

Why we love it: The analytics of Metricool are AMAZING. I’m getting more into using the competitor analysis tool too.

These are just a few of the many great marketing tools available to small businesses. By choosing the right tools and using them effectively, you can grow your reach, generate leads, and improve your marketing ROI.

To learn more about these tools and how to use them, join the AI, Async & Automation Hub.


We compiled a list of their top marketing tools for small businesses. These tools can help businesses with tasks such as project management, marketing planning, keyword research, content creation, design, writing, video editing, email marketing, lead generation, and more.

  • Small businesses can benefit from marketing tools in multiple ways, such as expanding their audience reach, generating leads, and improving their marketing ROI.
  • Our top marketing tools for small businesses include ClickUp, The Marketing Planner, AnswerThePublic, Pepper Content, Canva, Grammarly, Descript, MailerLite, Pictory, Interact Quiz Maker, Designrr, Meet Edgar, and Metricool.
  • Each of these tools has its own strengths and weaknesses, so it is important to choose the right tools for your specific needs.

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