In the world of business, the last 10% often determines a company’s success or failure. This portion is where many business owners, especially in marketing, sometimes drop the ball. Neglecting this crucial stage can make things harder and more overwhelming in the end.

So, in this blog post, we will delve into the importance of the final 10% and explore ways to optimise it for maximum impact.

The Power of the Final 10%

The final 10% can make or break a marketing campaign, product launch, or even daily business operations. It is the finishing touch that sets you apart from the competition. When we talk about the final 10%, we refer to those small details that make your customers feel valued and ensure their loyalty. It is about creating an exceptional customer experience, right from saying hi to your staff to optimising your marketing materials.

Making Customers Feel Amazing

To truly excel in the final 10%, it is essential to focus on making your customers feel amazing. This involves nurturing your staff members, as their happiness directly impacts customer interactions. By ensuring that your team feels valued and loved, their positive energy will flow through to the clients. It is the attention to detail in your day-to-day operations that truly sets you apart and leaves a lasting impression.

Optimisation is Key

When it comes to marketing, the final 10% largely revolves around optimisation. From choosing the best time to deliver content to optimising keywords and enhancing visual branding, these small steps can have a significant impact. By fine-tuning your marketing materials and ensuring they align with your brand, you can captivate your target audience and create a connection that goes beyond surface-level engagement.

Guiding Customers Along the Journey

The final 10% is instrumental in nurturing your customers along their journey with your brand. Whether it’s through courses, lead magnets, or blog posts, it is important to guide them towards the next step. Including clear calls to action in your blog posts, providing personalised nurture experiences, and directing your audience towards desired actions helps maximise the impact of the final 10%. 

Documenting Procedures and Workflows

To effectively implement the final 10% in your business, it is crucial to have procedures and workflows in place. Creating checklists and master documents helps streamline processes and ensures clarity for both you and your team. By documenting procedures, you enable everyone involved to have a clear understanding of their roles and responsibilities, ultimately leading to a more efficient and successful outcome.

Optimising Efficiency Through Automation

As business owners, time is often in short supply. In order to fully dedicate attention to the final 10%, it is worth exploring automation opportunities. Is there a way to automate certain aspects of the process, freeing up time for a more focused approach to the last 10%? By optimising other areas of your business through efficient automation, you can make the final delivery truly exceptional, leaving a lasting impression on your customers.

Going the Extra Mile

Sometimes, “done” is simply not good enough. In those moments, it is essential to put in the extra effort to complete the project with the final 10%. It is this attention to detail and dedication to excellence that differentiates you from the competition, making your customers remember you and keep coming back. 

The final 10% in business can determine success or failure. By paying attention to the finishing touches, optimising marketing efforts, guiding customers along their journey, documenting procedures, and going the extra mile, you can set yourself apart and make a lasting impact. Remember, sometimes that little bit of extra effort can make all the difference in crossing the finish line with excellence.


[00:00:00] Introduction to the importance of the last 10% in business, especially in marketing, and its impact on success.

[00:00:20] Tip to focus on the final 10% for better outcomes.

[00:00:40] Explanation of how the final 10% can make or break business and marketing efforts, including product launches and campaigns.

[00:01:00] The significance of the last 10% in creating a positive customer experience and its impact on business operations, including staff interactions and customer service.

[00:01:30] The role of the final 10% in marketing, focusing on optimisation of content delivery, SEO, and the visual brand.

[00:02:00] Importance of the nurture experience in the last 10% for courses or lead magnets, including calls to action and guiding customers.

[00:02:25] Discussing the last 10% in terms of internal business processes, like documentation and creating master documents for clarity and efficiency.

[00:02:41] Implementing the last 10% through procedural checklists, workflows, and automation to optimize business operations and content delivery.

[00:03:00] Highlighting the significance of the final 10% in being remembered by customers, encouraging repeat business and referrals, and the concept that “done” may not always be enough.

[00:03:30] Conclusion emphasizing the necessity of the extra effort in the final 10% to ensure project completion and success.

Resources Mentioned

AI Async and Automation Hub 

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