Have you ever created a solid offer, posted about it a few times, and then felt like it just didn’t work?
It is a common frustration for business owners, leading many to either stop talking about the offer entirely or try to create something brand new.
In this episode of the Talk podcast, I share why the problem often isn’t the offer itself, but the structure of how it is being marketed.
By applying the Rule of Three, you can share one offer from three distinct angles to meet your audience exactly where they are in their journey.
Why One Story Isn’t Enough
People rarely buy the first time they see a post. While they watch quietly, they are typically looking for answers to three key questions before they feel ready to trust you:
- Do I feel understood?
- Does this product or service actually work?
- Can I see myself on the other side post-purchase?
The Rule of Three ensures your content answers all these questions so your audience doesn’t stall.
The Three Campaigns of the Rule of Three
- Origin and Empathy (The “Why”)
This campaign is about building connections. Instead of listing what is in the offer, talk about why it exists.
- The Frustration: Most good offers are born because something was harder than it needed to be.
- The Message: By saying “I’ve been here too,” you show the audience that this product is specifically for them.
- Logic and Proof (The “How”)
Once people feel connected, they need clarity and confidence.
- The Thinking: Slow down and explain your framework or process.
- The Content: Use case studies, behind-the-scenes looks, or FAQs to remove unknowns and reduce the perceived risk of purchasing.
- Future Self (The “Possibility”)
This campaign helps people imagine life after their problem is solved.
- Everyday Wins: Focus on the daily transformations, what feels calmer or takes less mental energy?
- Honest Reflection: Gently show what happens if nothing changes, providing a clear path away from their current stuck cycle.
Key Takeaway
To market your offer effectively: share your origin to build a connection, your logic to build confidence, and the future to build desire. Different angles connect with people at different stages, making your marketing feel helpful rather than pushy.
My Resources to Support Your Journey
The Ideas, Impact & Marketing Circle
This is my inner circle community where we take frameworks like the Rule of Three and apply them to your real offers. Members get access to my course library, monthly Q&A sessions, and a supportive sounding board for taking ideas to market.
This book provides a sustainable roadmap for deep-rooted marketing that lasts.
Enjoyed this episode? I’d love to hear what authority-building action you’re committing to this week. Share your biggest takeaway or the belief you’re choosing to stand for more consistently. In business, sharing is caring. If this formula helped you, share it with someone else who needs that support.
Highlights
- 00:00 Why Posts Flop
- 00:42 Rule of Three Setup
- 01:06 Three Buyer Questions
- 01:53 Campaign One Origin
- 02:32 Campaign Two Proof
- 03:15 Campaign Three Future
- 03:54 Quick Recap Formula
- 04:14 Join the Circle
- 04:46 Final Reflection
