Question: What’s the mystical difference between social media and publicity for your dazzling business?

It’s easy to see social media and publicity as two sides of the same coin. Yet, each holds its own magic, capable of elevating your brand to new heights. Whether it’s the captivating charm of social media, where you craft your narrative and engage directly with your audience, or the esteemed credibility that comes with publicity, navigating these waters can transform your business.

From the spotlight of guest appearances to the community-building power of social platforms, it’s all about finding the right blend for your unique story.

The Twins with a Twist – PR and Social Media

Imagine social media and PR as twins. They share that familiar sparkle but shine in their own unique ways. Social media is like having a magical wand at your disposal, allowing you to create your very own spotlight. Meanwhile, PR is that grand stage set by others where you’re the star!

The Spotlight on PR

Diving into the glamorous world of Public Relations, or PR, it’s all about making a splash in the grand ocean of marketing. PR is your ticket to the VIP section, where your story gets to mingle with the stars of media, podcasts, and beyond. It’s all about getting that golden nod of credibility from the who’s who in the industry.

Crafting Your Magic with Social Media

Now, twirl into the realm of social media, where you’re the master of ceremonies. It’s all about sparking conversations, weaving connections, and dancing in the digital ballroom with your audience. Here, you’re painting your brand story directly onto the canvas of your followers’ hearts.

The Enchanting Crossover

Picture this: you’re invited to another’s digital party (say, a feature on their social media). Voilà, your social media adventure transforms into a PR gala! The realms intertwine, but the essence remains—social media is your playground, and PR is your runway.

While dancing or watching the enchanting dance between social media and PR, remember: PR is about dazzling in someone else’s spotlight, while social media is about creating your own. Both are chapters of your marketing fairytale, each with its own magic to cast on your brand’s journey.


[00:00:00] Social media vs. publicity
[00:00:35] PR (public relations) focuses on media exposure
[00:01:17] Differentiating PR from social media
[00:02:32] PR is about reaching someone else’s audience, while social media is about building your audience and profile

Get Your Own Copy of My Book Of PR Tips

My Book of PR Tips is a go-to guide for those starting out in DIY PR and for business owners wishing to learn a new trick or two for their business. In My Book of PR Tips, we explore the basics from working with the media from getting started to what to do after you have secured an interview.

Inside your will find tips

  • Working with the Media
  • The makeup of Media Releases
  • Being a great Media Source
  • Times in Business Where You Could Write a Media Release and Media Release Ideas
  • Checklists for your media campaigns and more

Make My Book of PR Tips your go-to PR guide!