Course creators, both new and seasoned, are often faced with the challenge of sourcing compelling content for their courses.

The quest for the perfect material can be time-consuming. But what if the content you’re looking for might already be at your fingertips?

Do You Already Have the Content for Your Course?

In this episode of the Course Creator Circle Podcast, we’re delving into the art of repurposing and leveraging your existing content to craft exceptional courses that resonate with your audience and streamline your course creation journey.

Tapping into the Power of Analytics

When embarking on the journey of course creation, it’s important to start by mining your own data. Tools like Google Analytics, social media insights, and YouTube channel statistics can provide valuable insights into selecting what content has resonated most with your audience. This goldmine of information can serve as the foundation for your next course, ensuring that you’re building upon what’s already proven to engage and captivate.

Transforming Workshops and Presentations

Your past webinars, workshops, and presentations hold a wealth of untapped potential. Have you considered repackaging your PowerPoint or Canva presentations as course material? These visual aids can serve as effective teaching tools, providing a cohesive and immersive learning experience for your students. By repurposing these resources, you’re not only saving time but also creating an opportunity to expand on valuable insights you’ve previously shared.

Bridging the Gap with Freebies and Downloads

The free resources you’ve generously shared with your audience – such as ebooks, downloads, and guides – can play a pivotal role in your course creation strategy. Rather than relegating them to standalone assets, consider integrating them seamlessly into your course structure. These resources add depth and value, enriching your students’ learning journey and providing practical takeaways they can implement in real-world scenarios.

Unveiling Your Operational Expertise

Your operational processes, systems, and how-to guides are also knowledge waiting to be shared. By offering insights into how you’ve streamlined your own business operations, you provide students with tangible skills and real-world applications. These gems of wisdom, refined through your own experiences, can serve as the backbone of your course content, creating a unique and valuable learning experience.

Optimising Existing Content for Course Creation

A common pitfall many course creators encounter is the tendency to recreate content unnecessarily. Rather than starting from scratch, consider optimising your existing resources for course creation. Delivering your content in a logical sequence and filling in any gaps with additional insights can streamline the process and prevent overwhelm, both for you and your students.

A Game-Changing Tip for Top Performers

For those with top-performing blogs or videos, there’s a powerful strategy to expedite course creation. Tools like Bard and ChatGPT can generate comprehensive course outlines based on your existing content. By leveraging your blog posts or videos as a foundation, you can quickly map out your course structure and then utilise your content archives to supplement the material with relevant resources.

A Final Takeaway

In conclusion, as a course creator, you’ve amassed a wealth of valuable content over time. Each blog post, video, presentation, and guide is a potential building block for your next course. By repurposing and optimising your existing content, you’re not only enhancing your course creation process but also delivering exceptional value to your students.


  • [00:00:00] Using existing content to create a course
  • [00:00:50] Tools to identify top-performing content that could be expanded into a course
  • [00:01:10] Advantage of using existing content for course creation and marketing
  • [00:01:25] Resources that can be expanded into or bundled within a course
  • [00:01:46] Other resources as potential components of the course offering
  • [00:02:00] Value of various types of content created over time, including operational processes and how-to guides
  • [00:02:19] Importance of leveraging existing resources to map out the course content and provide valuable learning experiences
  • [00:02:35] Various types of content that can be included in a course
  • [00:02:51] Benefit of delivering existing content in an easily digestible manner to streamline course creation and avoid unnecessary recreation
  • [00:03:20] Using tools like Bard or ChatGPT to generate a course outline based on the content
  • [00:03:48] Search personal storage accounts for resources related to keywords from the course outline
  • [00:04:00] More tips at The Course Creators Circle


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The Course Creators Circle: Course Creation Guidebook – Create That Course

Are you ready to put your course out into the world?

The Course Creators Circle Course Creation Guidebook is the resource for taking your idea from concept to reality. 

Whether you’re a novice creator or an experienced entrepreneur, this guidebook will equip you with the know-how to create and launch your course successfully.

With workflows, step-by-step instructions, checklists, and strategies to help you get the ideas out of your head and into a tangible format, The Course Creators Circle Course Creation Guidebook will guide you along your course creation journey.

Get insider insights into the best course creation practices and dive deep into topics such as course planning, course structure, marketing your course, and more.

The Course Creation Guidebook is the brainchild of Thinkific-approved Expert and Ideas Strategist Linda Reed-Enever and it is jam-packed with everything you need to create a course that rocks.

Stop dreaming about your idea and start putting it into action and create that course.