In digital marketing, it’s common to create content and move on quickly. Many of us publish blog posts and videos, expecting them to perform well, but often overlook opportunities to optimise them for SEO. If that resonates with you, you’re not alone!
However, the good news is that you can breathe new life into your past content. By revisiting and optimising what you’ve already published, you can significantly enhance your SEO strategy, maximise visibility, and drive more traffic to your website.
Start with Your Blogs
Your blog is a treasure trove of valuable content just waiting to be optimised. If you’re using WordPress, tools like Rank Math and Yoast can help you enhance your posts for specific keywords.
Here’s how to do it:
- Update Your Keywords: Start by reviewing your blog posts and identifying relevant keywords that align with current trends. Use Rank Math to input these keywords and check how well your posts are optimised.
- Republish with Fresh Dates: After updating your content, republish it with a new date. This signals to search engines that your content is fresh and relevant, which can positively impact your rankings.
- Leverage Bramework: If you’re unsure how to rank your posts effectively, consider using Bramework. This tool connects to your website and uses AI insights to help you optimise your content for your target keywords, ensuring it reaches the right audience.
Optimise Your Service Pages
Don’t overlook your service pages! Ensure that each page is optimised for its respective keywords. For example, if you offer car parts, your service page should rank for that specific term. Utilise the same SEO tools like Rank Math to help guide your optimisation efforts.
Focus on Image Optimisation
Images play a crucial role in your website’s SEO. Make sure your images are optimised and resized appropriately. Tools like GTmetrix can help you conduct site speed checks, allowing you to identify any images that may be slowing down your site. Improving your site’s speed can significantly enhance your SEO performance.
Enhance Your Video Content
Video content is another area where you can make significant gains. Use tools like VidIQ to optimise your videos for keywords and reach. Here’s what you can do:
- Embed Videos on Your Website: Make sure to embed your videos in relevant blog posts and service pages. This not only keeps visitors on your site longer but also improves your video’s visibility.
- Create Shorts with Opus Clip: Transform your longer videos into shorts to increase engagement. Shorts are a great way to reach new audiences and drive traffic back to your main content.
Utilise Analytics for Future Content
Your analytics are a goldmine of information! Use Google Search Console and social media analytics to see which posts and videos are performing well. When you identify content that resonates with your audience, create more around that topic.
Cross-linking is another powerful strategy. Ensure your articles and videos link to one another, guiding visitors to discover more relevant content. This approach reduces bounce rates and keeps users engaged with your site.
Take Action!
Now it’s time to take action! Revisit an old blog post or video today and start optimising it. Make it a regular practice to update your content, keeping it fresh and relevant.
Here at Enever Group, we recommend conducting a review of your published content every 12 months to ensure that keywords and terminology remain effective.
Remember, SEO doesn’t have to be a complex task. Often, it’s the small adjustments that can significantly enhance your content’s reach and impact.
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