We all want visibility, credibility, engagement, and, of course, conversions. But in a world full of tools, trends and algorithms, one of the most powerful strategies remains wonderfully human: community.
In this episode of Talk, I’m diving into how building and engaging with communities can create real momentum in your marketing. This isn’t just about followers or email lists, it’s about genuine connection. I’m sharing actionable strategies, real-world examples, and practical tips to help you bring the power of community into your business growth game.
Why Community is More Than Just a Buzzword
Community isn’t just a side-note to your marketing, it is marketing. It builds trust, fuels word of mouth, creates consistent engagement, and delivers long-term organic growth that can’t be taken away by algorithm changes. When your audience connects not just to you, but to each other, that’s when the magic happens.
Marketing through community is human-first, values-led, and rooted in real relationships. And that kind of connection? It sells.
Strategic Ways to Build Community Into Your Marketing
Let’s get practical! Here are just some of the ideas I unpack in this episode:
Create a gathering space
Facebook Groups like Business Business Business, LinkedIn communities, Slack channels, where people rally around your message, not just your brand name.
Design for interaction
Ask questions, run polls, and celebrate wins. This is not the place to dump links. It’s a place to spark conversations and build trust.
Involve your community in your content
Turn their questions into blog posts, podcast topics, or social content. Feature their wins and feedback to shape your offers.
Make the community part of your offering
From free groups to paid inner circles like the Ideas, Impact & Marketing Circle, community can be both a value-add and a revenue stream.
Be human and be present
You don’t have to run a community to benefit. Show up in others’ groups, contribute value first, and create relationships that matter.
Human Connection is the Long Game (and It Pays Off)
Community is your long-term marketing asset. It grows with you, supports your content, and reminds your audience that there’s a real human behind the brand. In a noisy world of automation and sales funnels, it’s the human touch that cuts through.
You don’t have to do it all at once, and you don’t have to do it alone. Whether you’re building your own community or contributing to others, what matters is showing up with authenticity and value.
Ready to Build or Tap Into Community Marketing?
If this episode has you thinking about how to start (or elevate) your community strategy, let’s chat. I can help you find the approach that fits your time, goals, and energy. And if you’re looking for a DIY starting point, grab the Inspire, Engage, Connect Deck, it’s packed with prompts to help you show up, spark conversation and grow your community, one post at a time.
If this episode lit a fire, share it with a fellow business owner and don’t forget to subscribe so you don’t miss the next one!
Highlights
- 00:39 The Power of Community Marketing
- 01:51 Integrating Community into Your Strategy
- 02:49 Creating and Managing Your Community
- 03:13 Leveraging Community for Content and Offers
- 03:55 Monetising Your Community
- 04:36 Real-Life Examples and Best Practices
- 05:12 The Human Element in Community Marketing
- 05:26 Participating in Other Communities
- 06:17 Final Thoughts and Next Steps
