As business owners, we’re often told to “stand out” or “cut through the noise.” But what does that actually mean? And how do you do it in a way that feels true to you?
That’s where your Unique Value Proposition (UVP) comes in.
Your UVP is the heartbeat of your brand. It’s how you tell your audience, “Here’s what I do, who I do it for, and why I’m the right person for the job.” But for many business owners, especially if you’re newer to marketing, that term can feel like a mystery.
In this episode, we’re demystifying the UVP and giving you a practical process to define yours. I’ll walk you through the questions you need to ask, what to include, and how to start putting it into action.
Because once you’re clear on your UVP? Marketing gets a whole lot easier.
What You’ll Learn:
- What a Unique Value Proposition really is (without the buzzwords)
- How your UVP connects your story to your ideal client
- The difference between product features, benefits, and value
- Key questions to ask when building your UVP
- Where and how to use your UVP across your business and content
Key Takeaways
- Your UVP is a combination of your story, your audience, the problem you solve, and how you solve it differently
- You don’t need to serve everyone, clarity creates connection
- A great UVP is simple, clear, and customer-focused
- Your UVP should show up across your marketing, on your website, socials, automations, and even in your AI tools
Action Steps
- Grab a notebook and answer these questions:
- What makes me (or my product/service) unique?
- What problem do I solve?
Who do I serve? - How do I solve that problem differently?
- Use those answers to write a draft of your UVP
- Test it, use it in your bio, your website intro, or your social media captions and see how it feels
- Refine it until it sounds like you and connects with the people you want to reach
Marketing Circle Members: Head to the Resource Library to download your UVP Template and workshop this further step-by-step.
Let’s Keep the Conversation Going
Have a UVP draft you’d like feedback on? Share it in the comments or tag me on social media, I’d love to hear how you describe your magic.
Need help bringing it all together? You can always reach out or join me inside The Impact & Marketing Circle for resources, feedback, and support from a like-minded community.
Highlights
- [00:00] Why UVPs matter in today’s market
- [01:40] Breaking down the jargon
- [04:00] The four core questions to shape your UVP
- [07:30] Using your UVP across your marketing
- [09:15] Examples from my own business and how Clive and I combine ours
- [11:45] How to get started on your UVP
- [13:00] Bonus tools and resources to keep refining your message
