There’s a quote I love: “Success is walking from failure to failure with no loss of enthusiasm.” And let me tell you, this is especially true in marketing. In this episode of talk, I want to share some tips on how you can walk from failure to failure without losing enthusiasm along the way.

As you navigate the marketing world, you’ll create all sorts of content: blog posts, social media content, and email campaigns. And a lot of what we do and create is all about learning what works for our business. Some of it will resonate with your audience, while some of it won’t. That’s just the way it goes! The key is to track everything you do, successes and failures alike.

Every flop is a chance to learn. It tells you what you can improve on and what tweaks you can make to better connect with your audience. And every win? That shows you what’s working and what kind of content strikes a chord.

Here’s the thing: failure shouldn’t be scary. It’s a stepping stone to success. Think about how kids learn: by trying things out, making mistakes, and figuring out what works for them. That’s exactly how business owners, especially marketers, should approach their work.

The goal is to keep walking that path, learning from every misstep, all while holding onto your enthusiasm. Because that enthusiasm is what fuels your creativity and your determination to keep trying new things and working until you get it right.

Reflecting on my early days in the call center, I recall the invaluable lesson I learned: every rejection, every “no,” brought me one step closer to a “yes.” Each interaction, whether fruitful or not, provided me with valuable feedback and helped me better understand my target audience. It’s a mindset I carry with me to this day—one that sees failure not as a setback but as a necessary part of the journey towards success.

Celebrate every “no,” every less-than-stellar campaign result because it means you’re actively putting yourself out there, trying new things, and getting closer to that marketing magic.

In the age of social media, it’s easy to get disheartened by negative feedback or a lack of engagement. But I’ve realised that these moments are not indicators of failure but rather opportunities for growth. Losing a subscriber or receiving criticism may sting, but it also means we’re refining our audience and honing in on those who truly resonate with our message.

Moreover, I’ve learned to celebrate even the smallest victories along the way. Whether it’s reaching a handful of people or millions, each interaction is a chance to connect with our target market and further our goals. It’s about reframing our definition of success and recognising that it’s not always about the numbers but the quality of engagement.

Here are some additional tips to keep in mind:

  • Data is your friend! Track everything you do in your marketing efforts to see what resonates and what doesn’t.
  • Don’t be afraid to experiment. Creativity thrives on trying new things, and you never know what might work until you try it.
  • Embrace your failures as learning opportunities. Analyse what went wrong, adjust your approach, and keep moving forward.
  • Celebrate your wins, big and small. Reaching a marketing goal is a fantastic achievement, and acknowledging your successes keeps you motivated.

I hope this episode gives you a newfound perspective on failure—one that sees it not as a roadblock but as a stepping stone towards success. By embracing setbacks with enthusiasm and unwavering determination, we can navigate the challenges of entrepreneurship with resilience and optimism.

In the end, perhaps what we perceive as failure is simply a necessary part of the journey—one that ultimately leads us to greater heights if we approach it with the right mindset.


  • [00:00:00]Reflecting on a powerful quote about success
  • [00:01:02] Learning from successes and failures in marketing
  • [00:02:12] Every “no” brings us closer to a “yes”
  • [00:02:51] Reframing failures as opportunities for growth

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Ideas and Marketing Strategist Linda Reed-Enever