Blogging is one of the most powerful ways to share expertise, build credibility, and engage with your audience. But, as every blogger knows, sometimes the inspiration well can run a little dry. That’s where tools like my Blogspiration Deck are handy, designed to keep you motivated and inspired.
In this episode, we’re diving into a tip from the Blogspiration Deck that focuses on answering questions in your area of expertise—something that not only creates valuable content but also boosts your marketing efforts.
Why Answering Questions Works
People are constantly searching for answers online. Whether it’s on platforms like Quora, social media groups, or industry forums, your target audience is asking questions—and guess what? You’ve got the expertise to answer them!
By tapping into these platforms, you can:
- Create resonant content: You’re answering real questions your audience is already asking.
- Build credibility: When you provide helpful, insightful answers, people start to see you as an expert in your field.
- Promote your blog: Linking back to your blog within your answers gives readers a deeper dive into the topic—and gives you more traffic.
Where to Find These Questions
You don’t need to wait for questions to come to you; there are plenty of places to actively seek them out.
- Quora: This question-and-answer platform is a goldmine for discovering what people are curious about in your niche. Simply type in keywords related to your field, and you’ll find plenty of questions you can answer.
- Facebook Groups: Many niche groups are packed with people asking questions. Search within these groups using keywords related to your expertise, and you’ll often find topics that align with blog posts you’ve already written.
- Your Blog Library: If you’ve been blogging for a while, chances are you’ve got a wealth of evergreen content. This is a perfect opportunity to take those posts and find related questions that you can respond to.
- Business Communities: Platforms like Business Business Business offer a space for professionals to ask and answer questions. This is a fantastic way to engage with your peers while sharing your knowledge.
How to Answer Without Spamming
Now, answering questions isn’t just about dropping your blog link and walking away. You want to build genuine credibility and trust with your audience. Here’s how:
- Offer value first: When you answer a question, make sure your response is helpful and adds value. Provide a thoughtful, well-explained answer.
- Subtly promote your blog: At the end of your answer, you can include a mention of your blog post by saying something like, “If you’d like to dive deeper into this topic, feel free to check out my blog post on [your blog post topic] here.” This feels natural and adds more value without being pushy.
Repurposing Content to Maximise Impact
Do you have a library of blog posts already? Great!
Use it to your advantage. Instead of creating new content from scratch, search for questions that your existing blog posts can answer. This way, you’re repurposing your content in a smart, efficient way.
If you find a question that your blog answers well, head over to Quora or a Facebook group and provide a short response, linking back to your post for the full answer.
Turning Questions Into Future Blog Ideas
The beauty of answering questions is that they don’t just help you promote your current content—they can also inspire new blog ideas. If you notice a recurring theme in the questions people are asking, that’s a great indicator of a topic your audience is interested in.
Next time you’re stuck for blog inspiration, head back to these platforms and start writing answers that can eventually evolve into full blog posts.
Action Steps
So, here’s your takeaway from today’s blogspiration:
- Head over to Quora, Facebook groups, or Business Business Business.
- Find some questions related to your area of expertise.
- Craft valuable responses and, where they fit, link them back to your blog post.
Answering questions isn’t just about helping others; it’s about positioning yourself as a go-to expert, creating relevant content, and boosting traffic to your blog. So, let’s get out there and start answering!
Need more inspiration for your blog? Check out the Blogspiration Deck for 50 actionable tips to keep your blogging journey on track! Grab yours here.
Resources Mentioned
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Inspire Engage Connect on Social Media Inspiration Deck
Make social media engagement a breeze with the Inspire Engage Connect on Social Media Inspiration Deck.
The card deck is designed to help you inspire, engage, and connect with your audience on social media without taking too much of your time.
Engagement is key when it comes to social media, and in the midst of running your business, it can be hard to know what to post or even what is engaging.
From Ideas and Marketing Strategist Linda Reed-Enever comes a simple and easy way to help business owners and marketing professionals increase their reach and engagement and make a meaningful impact on social media with this social media inspiration deck.
The card deck is small enough to take with you or sit on your desk so you can post, engage, and go on with your day. Each card is designed to inspire your social media engagement, boost your social profile, increase your lead conversion, and foster brand awareness and loyalty.
The Inspire Engage Connect on Social Media Inspiration Deck is packed with 50 ideas and actions you can take on your social channels to help you inspire, engage, and connect with your audience.
The card deck features:
- Strategies and how-to guides to engage with your audience
- Tips and tricks to increase your social media reach and engagement
- Social media post topics and ideas
- Tools to help your social media campaigns and strategies
Simple and easy to use and requiring only a few minutes to do, pick a card and start inspiring, engaging and connecting with your audience.
