The question, “Why should I pay you when I can do it myself?” can freeze even the best of us.

In this episode of Ask Linda, we explore how to respond when asked this question, which is also a great opportunity for you to qualify your client and shine at the same time.

Here’s why you shouldn’t be afraid of this question and how to turn it into a powerful sales pitch:

Acknowledge the Learning Curve

It’s true, your clients could do it themselves. But that takes time and effort to learn the ropes. You bring years of experience, including the countless “walls you’ve hit” and the solutions you’ve found.

Time is Money

By hiring you, they’re buying back their precious time. You can hit the ground running with proven strategies, saving them from the overwhelm of starting from scratch.

Expertise Matters

You’re not just a carpenter banging together some boards; you’re a master builder with the knowledge and network to get the job done flawlessly.

Beyond Just the Service

You offer more than just the core deliverable. Your network of contacts, referrals, and industry know-how are valuable assets that benefit your clients in the long run.

It’s All About Value

Clients aren’t just paying for the task; they’re paying for the accumulated wisdom, efficiency, and results you bring to the table.

So, the next time you hear “I can do it myself,” remember that you’re offering so much more than just a service. You’re a shortcut to success!

Want to learn more? Have a burning marketing question? Ask Linda! She’s happy to answer in a future episode.


More Marketing Tips Available in The Marketing Circle

Step by step, we will walk through the ins and outs of marketing, with tips, simple exercises and proven marketing strategies that you can roll out in your business.

We will explore all things marketing, from demystifying the marketing world, to blogging, working with media, email marketing, social media, and more.

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Ideas and Marketing Strategist Linda Reed-Enever