In this episode of Marketing With Impact, let’s delve into the importance of creating content that truly speaks to your intended audience. We often get caught up in the idea of creating a lot of content for our audience, and that’s a wonderful thing, but we can’t lose sight of our audience’s needs in the process. 

That’s why in this video, we will cover tips for creating audience-centred content that truly connects.


Audience-crentred content

It’s crucial that we prioritise creating content that is specifically tailored to our intended audience, rather than spreading ourselves too thin trying to create too many pieces simultaneously. One technique that helps is scripting your content, whether it’s using talking points or writing a full script for those longer-form pieces. This way, we can ensure our content resonates with our target audience and meets their unique needs.

Repurposing content

Repurposing content is another strategy to consider. It’s great to take our original content and turn it into shorter tips, blog posts, or standalone snippets. However, we must always remember to record our content with our target audience in mind. Intentionality is key here.

Create content with a purpose

When we approach our content creation with purpose, we reduce overwhelm and deliver better presentations. By staying focused on our audience’s needs and avoiding distractions from multiple devices, we create a more engaging experience. Ultimately, intentional content creation leads to higher conversion rates, benefiting both us and our audience.

Content planning

For content planning, start with larger content pieces and then consider recording short-form content from your longer pieces as well. We can dedicate a day or half a day to recording multiple videos or tips on the same topic. It’s all about efficiency in editing and release, ensuring a steady flow of valuable content.

Using tools for content creation

Consider using tools like Descript to transcribe and convert your recorded videos into blog posts or show notes. This can save you time and effort while still being intentional about your content creation.


In conclusion, our goal is to effectively reach our target audience with our message. By being intentional and thoughtful in our content creation, we can make a significant impact. Let’s keep the focus on delivering valuable content that truly resonates with our audience’s needs.

There are great resources available in the AI, Async, and Automation Hub. You’ll find more workflows there, including tips on creating both short-form and long-form videos. These resources can be incredibly helpful in crafting impactful content.


[00:00:00] Introduction to Marketing With Impact
[00:00:39] Presenting content for the audience it is intended for
[00:01:31] Workflow resources
[00:01:46] Scripting content with talking points
[00:02:16] Repurposing content
[00:02:57] Benefits of intentional content creation
[00:03:26] Content planning
[00:03:57] Recording Tips
[00:04:26] Conclusion


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