Course creation is a great way to connect with your customers, build your authority within your niche, and increase your sources of income for your business. So how do you market your course to reach its intended audience?
Courses tend to go more in-depth than your blogs, and if you do it right, your clients will keep coming back for more to learn from you.
Now that you’ve finished (or almost finished) creating your online course, it is time to let your people know about it. It took several weeks (maybe even months) to create, record, and edit, so it is only right that you also put in some time and effort to promote your course.

Here are 10 ways to market your course while you’re creating it:

  1. Offer a sneak preview of your course. You might release a short video, a handout, or a checklist. This addresses the “what’s in it for me” question so give people some insights on what is inside your course.
  2. Let people see what’s behind the scenes. This is a good way to show people how you’re creating your course. If you’re recording, you can go off-camera to show some behind-the-scenes footage so that you can build some excitement around your course, and you can take people to a pre-sale page.
  3. Offer a tip from your course. One way that I love to work with first-time course creators is to create a series of tips from the course that they are about to launch. Your course is packed full of tips, so why not create them into social graphics on Canva that you can release in the days leading up to your launch. This is also a great way to build your evergreen social bank as well.
  4. Tap into questions that are being asked about the topic. What are the questions being asked about your topic? If you’ve done your research using tools like Answer the Public and DisplayPurposes, you’ve already tapped into questions that your clients are asking. You can call for questions on your social media. This allows you to establish a meaningful conversation with your audience.
  5. Answer questions on Facebook Groups and Quora. Start adding value by answering questions on your topic and mentioning that you’re covering more about the topic in your upcoming course.
  6. Go on live video to connect with your audience. People want to get to know the person behind the course. So going on a live video gives you a chance to connect with your audience more personally. You can share about the topics that will be covered in your course and what’s in store for them when they sign up.
  7. Do some guest blogging. Guest blogging is a great way to get in front of other people’s audiences and it’s a powerful way to build your profile and authority. Start looking for opportunities where you can write guest blogs. Just be sure that their audience also shares your target audience for your course. You can share ideas and tips, and then share information about your course topic.
  8. Optimise your email signature. Your email is a goldmine when marketing your course. You send an email almost every day to people. Make sure that your signature includes a link to your course. You can use a tool like Wisestamp to get the most out of your emails with a professionally designed email signature.
  9. Be interviewed. Do some research on podcasts or websites where you can be interviewed about your course topic. The most important thing when you are being interviewed is to add value to your listeners or viewers. Be sure to share a helpful tip then promote your course after. If you have a great relationship with the podcast or website owner, you might even be able to include an affiliate link for their audience when they sign up for your course.
  10. Be a guest speaker. One of the best ways to connect is to get in front of an audience and speak about your topic. Present something meaningful that they can relate to, that way they are going to look for you and be interested in signing up for your courses.
One final tip that I want to leave you with is that when you are sick of mentioning your course, that’s the time to ramp it up because new audience members come every day, and they might not know about your course yet. This is where handy tools like Meet Edgar can help automate some of your promotional content on your social media channels.
Marketing your course needs to become a part of your day. If you have already begun these steps while you’re still creating your course, then you are already one step ahead of ensuring you’re on a successful path.


[0:00] Introduction
[0:40] Let’s dive into 10 different ways that you can market your course
[1:03] Offer a sneak peek
[1:25] Behind the scenes
[1:45] Offer a tip from your course
[2:22] Tap into questions
[2:45] Call for questions
[3:00] Answer questions on Facebook Groups and Quora
[3:30] Live video
[4:08] Blogging and guest blogging
[4:57] Email signature
[5:18] Be interviewed
[6:00] Guest speaking
[6:20] Marketing your course needs to be a part of your day
[6:35] One final tip
[6:55] Have a happy course creation journey

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The Course Creators Circle: Course Creation Guidebook – Create That Course

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