Many people ask me, “How do you think of course topics?”

The secret lies in combining your expertise with what your audience needs.

Amazing course ideas are closer than you think, just waiting to be unearthed and developed.

Ready to explore this together?

Listen to Your Audience

One of the best ways to brainstorm course ideas is to simply listen. Yes, it’s that easy!

Pay attention to the questions people are asking you. Whether it’s during a workshop, a coaching session, or even casual conversations, those queries are gold mines waiting to be explored. Keep a handy notebook or digital record to jot down these questions – trust me, they’ll come in handy later.

Draw from Personal Experience

You’re an expert in your field for a reason, right? So why not share that expertise with the world? Think about the areas where you excel and consider how you can package that knowledge into a course. For example, if you’re a whiz at software development and people are constantly picking your brain about mobile app creation, why not create a course on the topic? It’s a win-win for everyone involved.

Staying Ahead of the Curve:

In today’s fast-paced world, staying on top of industry trends is crucial. Keep your finger on the pulse of emerging technologies and developments within your niche. Not only does this keep you informed, but it also provides ample opportunities for course creation. By offering courses or memberships that help learners stay current, you become their go-to source for up-to-date knowledge.

Identify Gaps in Knowledge

Ever come across someone who’s eager to work with you but lacks the necessary skills or knowledge? That’s where you come in. Identify the gaps in your audience’s skill sets and create courses to fill them. Whether it’s a beginner’s guide or an advanced masterclass, there’s always room to empower others through education.

Leverage Existing Content

Chances are, you already have a treasure trove of content just waiting to be repurposed into courses. Take a look at your blog posts, podcasts, or videos – what topics consistently resonate with your audience? Use tools like Google Search Console to identify your top-performing content and consider bundling related posts into comprehensive course modules.

Repurposing existing content, such as top-performing blog posts, can be a goldmine for course inspiration. By organising your blogs into modules, you can quickly develop engaging course content.

Harnessing Search Tools:

Finally, don’t underestimate the power of search tools like Answer the Public. By typing in relevant keywords or problems your audience faces, you can uncover valuable insights that inspire course ideas. Use these search results to craft compelling module names or even entire course topics.

At the end of the day, a great course idea isn’t just about what you know – it’s about solving someone’s problem. So don’t overthink it. Start with the questions people are asking you, tap into your expertise, and get creative. After all, the best course is the one that’s created and done, not sitting on your to-do list gathering dust.


  • [00:00:00] Generating great course ideas.
  • [00:00:51] Importance of listening to audience questions
  • [00:01:36] Drawing from personal experience and expertise
  • [00:02:22] Identifying gaps in knowledge or skill sets 
  • [00:03:01] Repurposing top-performing blog posts 
  • [00:03:47] Action-oriented learning and delivering practical solutions 


Are you ready to put your course out into the world?

The Course Creators Circle Course Creation Guidebook is the resource for taking your idea from concept to reality. 

Whether you’re a novice creator or an experienced entrepreneur, this guidebook will equip you with the know-how to create and launch your course successfully.

With workflows, step-by-step instructions, checklists, and strategies to help you get the ideas out of your head and into a tangible format, The Course Creators Circle Course Creation Guidebook will guide you along your course creation journey.

Get insider insights into the best course creation practices and dive deep into topics such as course planning, course structure, marketing your course, and more.

The Course Creation Guidebook is the brainchild of Thinkific-approved Expert and Ideas Strategist Linda Reed-Enever and it is jam-packed with everything you need to create a course that rocks.

Stop dreaming about your idea and start putting it into action and create that course.