Working with the media is not a set and forget game you need to keep sharing story ideas and angles with them. So that means making writing Media and Press Releases on a regular basis and making it part of your Marketing Plan.
Ask yourself: How Long has it been since I sent a Media Release?
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A headline can be the make or break of your media release, so it is key/essential to make sure your headline stands out and grabs the reader’s attention.
The formula of a headline is short, snappy and attention grabbing. It should include points from your release or post, and sum up your subject and why it is newsworthy.
In short it the headline needs to stand out and say read me or your readers will want to read me!
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There’s a term we use in the media, and it unlocks a wealth of solid PR opportunities – “Evergreen”. The word evergreen is most often used by editors to describe content that is of that is perpetually relevant—much like the way evergreen trees retain their leaves all year round.
By tapping into evergreen topics you can create a great media plan to add to your Marketing Planner.
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Connect on Facebook Share Powered by the Simple Social Press Short form video is on the rise and...
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Newsletters have long been a popular marketing tool for businesses looking to showcase their services, products, and general news. And in the internet and social media age, this popularity not only remains but has increased as we own two things on the internet our email list and website.
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