What PR isn’t and what it can’t do for your business
When considering a PR strategy for your business, it is just as important to understand what PR isn’t and what it can’t do as it is to look at what PR can achieve.
Often we hear that PR is the Magic Bullet and the answer to many a marketing prayer. That simply isn’t the case. PR is part of a greater strategy to build a business brand where you are renowned for your expertise.
To help you get the most from PR let’s cover some of the things that PR isn’t as well as things that it can’t do so you have a better understanding when to engage PR as part of your marketing procedures.
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