Evergreen Content Ideas to Create for Your Marketing

Even though marketers and PR professionals are familiar with the term evergreen content, it’s one of those concepts that can leave business owners wondering, “What exactly is that?”

In essence, evergreen content is content that remains relevant and valuable over time. Unlike news articles or seasonal promotions that have a short shelf life, evergreen content can be used and repurposed continuously. 

Whether it’s timeless advice, industry insights, or helpful resources, evergreen content is like that favourite sweater – it’s reliable and always “in season.” So, where do you find evergreen content within your business, and how can you create it effectively?

Uncovering Evergreen Content Ideas in Your Business

The good news is that evergreen content is often easier to create than it may seem. It’s usually right in front of you, in the knowledge and expertise you might take for granted. Think about the most common questions your clients ask, the basics you regularly explain, and the tips you share. These topics are a goldmine for creating content that will be relevant long-term. 

Here’s a deeper look at some popular types of evergreen content you can create:

Top 5 Tips on a Topic: Think about your top 5 productivity hacks, marketing tips, or industry-specific advice. Lists like these are easily digestible and highly shareable, offering lasting value to your audience.

Beginner-Friendly Tips: Every industry has its own language and unique steps. Creating “beginner’s guides” helps newcomers understand the basics, making them feel more comfortable and confident in their journey.

Industry Terms Explained: Breaking down industry jargon is one of the most appreciated forms of evergreen content. Just like I’m explaining evergreen content in this post, you can demystify key terms in your field, helping your readers feel knowledgeable and engaged.

Checklists: People love checklists! They provide clear, actionable steps that are easy to follow. Whether it’s a checklist for launching a product, optimising a blog post, or preparing for a client meeting, these are the kinds of resources people often bookmark and return to.

Infographics: Infographics are a great way to take complex information and present it visually. They’re not only engaging but also memorable, which makes them perfect for evergreen content that people will want to reference over time.

How-To’s for Your Products or Services: Show your audience how to get the most out of what you offer with tutorials and guides. Whether it’s a guide to using your software or styling tips for your product, how-to content answers your audience’s questions and helps them see the value in what you offer.

Ideas and Resources: Curate lists of ideas and resources related to your industry. This could be a collection of the best blogs to follow, must-read books, or recommended tools. It’s a helpful way to position yourself as a knowledgeable resource.

Best Tools for Your Audience: People are always looking for tool recommendations, and evergreen lists of tools – whether free or paid – are immensely valuable. Provide reviews or comparisons to help your audience make informed decisions.

Things to Know or Questions to Ask: This type of content helps your audience feel empowered and informed. For example, “Questions to Ask Before Hiring a Financial Advisor” or “What You Should Know Before Buying X Product” gives your readers the tools to make the best choices.

Answer Common Client Questions: Every business gets repeat questions from clients. These are perfect topics for blog posts, FAQs, or video content because if your clients are asking, chances are others want to know too. Not only does this provide value, but it also saves you time answering the same questions repeatedly.

Share Your Secrets: Don’t be afraid to share “insider” tips. Giving away some knowledge builds trust, enhances your credibility, and makes your audience eager to learn more from you.

Mixing Evergreen with Topical Content for a Balanced Strategy

While evergreen content is powerful, remember to balance it with topical, time-sensitive pieces. A combination of both keeps your content strategy dynamic, ensuring you’re meeting both current interests and timeless needs. Evergreen content brings consistent traffic to your site over time, while topical content captures attention around specific events or trends.