In today’s crowded marketplace, standing out isn’t optional, but essential. That’s where your Unique Value Proposition (UVP) comes in.
In this Talk episode, I walk you through what a UVP actually is, how to start creating your own, and how to weave it into everything you do.
Whether you’re a new business owner or refreshing your brand message, this episode will help you get clear on what makes you unique and how to communicate it confidently.
What You’ll Learn in This Episode
What Is a Unique Value Proposition?
Your UVP is the clear statement that tells the world:
- What you do
- Who you serve
- How you do it differently
It’s your answer to “Why should I buy from you?”, and it sets the tone for everything from your bio to your brand kit.
Where Your UVP Comes From
We’ll explore the foundations of a strong UVP:
- Your brand story
- The problems you solve
- How you uniquely solve them
- Who you actually want to serve
By reflecting on your personal journey, your business values, and your methods, you’ll start to see patterns that shape your messaging and offerings.
How to Craft a Simple, Clear UVP
Great UVPs are short, sharp and meaningful. I’ll share my own as an example (“I help you create impact by teaching you what I do”) and guide you through creating a statement that feels like you, because it is you.
You’ll also hear how we approach this at Enever Group, where our UVP brings together strategy and impact in a cohesive brand message.
What to Do With It Once You’ve Got It
Once you’ve crafted your UVP, the next step is communicating it, clearly and often:
- Add it to your website
- Include it in your social bios, email signature and pitch decks
- Train your AI tools and automation systems using your UVP
- Use it when introducing yourself or your offers
This statement becomes the backbone of your messaging and a powerful way to attract the right people to your brand.
Key Takeaway
Your Unique Value Proposition isn’t just a tagline, it’s a tool. One that keeps your message clear, focused, and aligned with your purpose. When you know what you do and why it matters, you attract the people you’re truly here to serve.
Action Step
Take 10–15 minutes to journal or brainstorm:
- Who do you serve?
- What problem do you solve?
- What makes your approach or offer different?
Then, start drafting your UVP and test it out in your bio, email signature, or website intro.
Ready to Get Support?
If you’re nodding along thinking, “I needed this yesterday,” here’s where to start:
- Join the Business Business Business community (free!)
- Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming
- Or book a 1:1 discovery call with me and let’s bring your course idea to life
Loved this episode? Leave a review and share your biggest takeaway. It helps us reach more business owners like you and grow a community built on clarity, impact, and messaging that truly connects.
Highlights
- 00:00 Introduction to Unique Value Proposition
- 00:30 Understanding Your UVP
- 01:11 Crafting Your Unique Value Proposition
- 01:42 Identifying Your Target Audience
- 02:00 Solving Unique Problems
- 02:39 Writing Your UVP
- 03:43 Communicating Your UVP
- 04:20 Conclusion and Final Thoughts
