Let’s explore something that’s all over the internet right now: AI tools. As business owners, we’ve got plenty to manage already, and trying to understand what AI is, how to use it in our marketing, and how to stay authentic can feel like a big ask.
In this episode, I’m diving into the world of AI with a practical, real-world lens. I’ll walk you through what AI is, how I use it in my own business, and how you can get the best out of it without compromising your voice or your values. This one’s all about blending the efficiency of AI with the magic that only you can bring to the table.
What we cover:
- What AI actually is (spoiler alert – you’ve probably been using it longer than you think)
- Why it’s totally normal to feel unsure or a bit freaked out
- The tools I use daily – ChatGPT (yes, I’ve named mine Jake), Gemini, and Claude
- How to give AI clear instructions so it sounds like you and works for your brand
- The difference between using AI to brainstorm versus broadcast
- Why layering in your voice and doing a final check matters more than ever
- How to protect your data and understand what free versus paid tools really mean for your privacy
- Training your AI like you would a new team member – with feedback and clarity
Your AI Challenge
This week, I encourage you to explore the use of AI in your business. Choose a blog post or video you’ve already created and ask your AI tool to:
- Generate new content ideas related to it
- Come up with headline or caption variations
- Suggest ways to repurpose it for different platforms
Then take what it gives you and make it yours. Add your story. Add your tone. That’s where the magic lives – in your perspective and your lived experience.
Want Help Using AI Authentically?
Within the Impact and Marketing Circle, I’ve created an entire hub dedicated to AI and automation. You’ll find workflows, tools, templates, and training to help you use AI with clarity and confidence. Plus, you get access to me, our community, live sessions, and all the support you need to grow your marketing in a way that actually feels good.
Come and join us, and let’s make AI a powerful ally in your business.
Highlights
- 00:00 Introduction to AI Tools
- 00:43 Understanding AI: Basics and Definitions
- 01:19 Popular AI Tools: ChatGPT, Gemini, and Claude
- 02:03 Using AI Tools Effectively
- 02:56 Ensuring Data Privacy with AI
- 03:34 AI in Social Media and Content Creation
- 04:05 Maintaining Authenticity with AI
- 05:32 Advanced Tips for AI Utilisation
- 08:09 Combining AI with Human Touch
- 09:47 Conclusion and Challenge
Resources Mentioned
Affiliate Disclaimer: Some of the links shared in this content may be affiliate links. This means the Enever Group may earn a small commission if you purchase through them, at no additional cost to you. We only recommend products and services we trust and believe will benefit you. For full information, see our terms of use.
