Social Media Cleanups are being mentioned a lot around Facebook at the moment. In this Talk episode, we are going to explore what they are and how you can do one for yourself and your business.

Social media is a great tool when it comes to building your expert profile but we all have changed over time. What we posted on our social profiles in the past may no longer be true to where we are in business and life today.

Doing a social media cleanup is important to get our profiles on brand and up to date on who we are currently. Start by knowing what message and person you are hoping to project and start editing from there.

You can then review everything about your profiles from your bio to the kinds of movies and books you read, to the groups you belong to, and even the friends you have. The goal is to have a social media profile that supports the brand of who you are in the present.


[0:01] Introduction
[0:21] What is a Social Media Cleanup and should I do one?
[0:30] A cleanup of your social profile
[0:55] How we check our client’s social media profiles
[1:08] Social media cleanup and ways to do it
[1:17] Google search
[1:35] It’s about tidying things up making sure you’re in the right direction.
[1:40] Search for your names in the profiles
[2:10] Social media noise
[2:30] Evaluate groups, pages, channels, etc. that you have joined.
[2:40] It’s okay to walk away from stuff that doesn’t resonate with you anymore.
[3:10] Other tips for social media cleanup
[3:20] How to be social media-free
[3:53] Look at the social platforms that are working for you
[4:06] Summary
[4:32] End.

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