Launching a course successfully takes more than just opening enrolments and hoping for the best. Instead, the key to a thriving course launch is building a strong course pre-launch list, a warm audience that’s engaged, learning from you, and excited to buy when your course goes live.

The business world is increasingly competitive. No matter what industry you’re in, chances are you’re not the only one offering what you do. But that doesn’t mean you can’t carve out a space where your business shines.

Creating and marketing a course are two different challenges. While course creation focuses on content and structure, marketing requires strategies to attract and engage potential students. Successful course marketing involves understanding your target audience, promoting the course’s benefits, and utilising effective marketing channels.

To build your brand as an educator, focus on developing a trustworthy teacher persona. This is crucial because a strong brand builds trust and credibility, which are essential for successful course creation.