As a business owner, you’re juggling, clients, finances, operations, and of course, marketing. It’s easy for things to slip through the cracks. Maybe you missed a post, forgot to follow up with a lead or pushed content out at the wrong time. The good news? You can automate many of your marketing tasks to keep things running smoothly without losing the personal touch that makes your brand unique.
Let’s explore how you can use automation to streamline your efforts, stay in front of your audience, and ensure your message continues to resonate – all while staying authentic to your brand.
Why Automation Matters in Marketing
Marketing involves a lot of repetitive tasks. From posting on social media to sending emails, many of these processes can be automated to save time, reduce human error, and ensure consistency. With the rise of AI tools like ChatGPT, Claude, and Gemini, automation has become more accessible than ever. But automation doesn’t replace you – it simply helps you amplify your efforts.
When used effectively, automation ensures your message is delivered consistently, keeps your audience engaged, and lets you focus on doing what matters most: building relationships, generating revenue, and making an impact.
Key Marketing Tasks You Can Automate
Video Distribution Across Platforms
Managing video content manually can be time consuming. Tools like Repurpose.io allow you to upload your videos to one platform – such as YouTube – and distribute them across multiple channels. Here’s how a typical workflow looks:
- Upload your long form video to YouTube.
- Use Repurpose.io to share it on Facebook two hours later.
- Then, automatically post it on LinkedIn another two hours after that.
Upload short form videos to TikTok, and automation tools can push them to Instagram Reels and other platforms. This ensures that your audience sees your content, no matter where they engage.
Automate Social Media Scheduling
Tools like Meet Edgar and Metricool make it easy to schedule your content for optimal times. Just because you’re creating content at 2 AM doesn’t mean your audience is awake to see it. With automation, you can schedule posts to go live when your audience is most active, increasing engagement.
These tools also allow you to recycle content from your evergreen library so your best performing posts continue to connect with your audience, even during busy times.
Automate Email Sequences and Lead Nurturing
Lead nurturing becomes much more manageable with automation. Platforms like Mailerlite allow you to create automated email sequences that trigger when someone subscribes. You can design a journey that introduces your brand, provides valuable content, and nurtures leads over time – without lifting a finger.
If you run an eCommerce business, you can set up automated emails to announce new product launches or send personalised product recommendations based on customer behaviour.
RSS Driven Newsletters
Newsletters are a powerful way to stay connected with your audience, but writing them from scratch every week can be overwhelming. Automate the process with Mailerlite by connecting your blog’s RSS feed to your newsletter template.
This setup ensures that new content – whether it’s a product update, blog post, or announcement – automatically feeds into your newsletter. For eCommerce businesses, you can even automate product alerts, sending your customers emails about the latest arrivals.
Abandoned Cart Sequences for eCommerce
Abandoned carts are inevitable, but automation can help you recover lost sales. With automated sequences, customers receive a gentle reminder about the items left behind in their cart.
You can create emails that say things like, “Did you forget something?” or “Your cart is waiting for you.” These follow ups increase the chances of completing the sale without any manual effort.
CRM Integration and Follow Ups
One of the most powerful automation tools is Zapier, which connects different platforms and automates workflows. For example:
- Automatically add new bookings to your CRM.
- Move leads from your calendar to your sales pipeline.
- Send customer data to your accounting software for easier tracking.
Timely follow ups are crucial in business, and automation ensures that you never miss an opportunity.
Automate Transcriptions and Content Repurposing
Descript is a fantastic tool for repurposing video content. It can automatically transcribe videos, allowing you to use the transcript for show notes, blog posts, or social media snippets.
It also removes filler words like “um” and “ah,” making your content polished with minimal effort. Descript even allows you to edit videos directly from the transcript, saving you hours in post production.
The Human Touch in Automation
While automation handles the repetitive tasks, your unique voice remains essential. People don’t connect with robots – they connect with you. Your personality, creativity, and authenticity are what attract and retain your customers. Automation simply amplifies your message, ensuring it reaches the right people at the right time.
Consistency builds trust, and automation helps you stay consistent, even when things get hectic. Whether it’s a reminder about a new product, a follow up email, or a social media post, automation ensures your audience knows you care.
Few Final Thoughts
If you find yourself doing the same marketing tasks over and over, it’s time to ask: Can I automate this? Start small. Choose one task to automate, set it up, and ensure it flows smoothly. Once it’s running seamlessly, move on to the next task.
If you have a team, delegate automation tasks to ensure the process stays on track. And remember, automation isn’t “set it and forget it.” Regularly check in on your systems to ensure they remain effective and aligned with your goals.
Automation gives you more time to focus on what you do best – serving your customers and growing your business. It ensures that your message continues to resonate with your audience, even when life gets busy.
So, what’s one task you can automate today?
For more tools, tips, and resources, explore the AI, Async, and Automation Hub. It’s packed with workflows and ideas to help you streamline your marketing and boost efficiency. Start with one automation, master it, and keep building from there.
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