Running a business can feel like juggling 12 hats at once, but when we let that busyness take over, creativity is often the first thing to go. And the irony? Creativity is often the very thing that helps us move forward with clarity, confidence, and joy.
You didn’t go into business to run on autopilot. You started it because you had an idea, a spark, and a solution. And creativity is what brings that to life. Let’s talk about how to bring that spark back without dropping the ball.
How I Make Space for Creativity (Even on Busy Days)
Redefine What Creativity Looks Like
Creativity isn’t just visual. It’s the strategic thinking that happens when we ask, “What if?” It’s the problem-solving in planning, forecasting, and even email writing. When we broaden our definition of creativity, we realise it’s already happening, we just need to nurture it.
Put It in the Calendar
If it’s not scheduled, it’s probably not happening. Whether it’s content batching, brainstorming, or simply sketching out new ideas, creative time deserves a space on your calendar. Block out regular time for creativity and honour it like any other business commitment.
Step Away from Your Desk
Changing your environment is one of the fastest ways to unlock fresh ideas. A new space, whether it’s a hotel room, a coffee shop, or a local park, can shift your mindset and help you see solutions you missed while sitting at your usual desk.
Let Go of the “Productivity Only” Mindset
Creativity isn’t always neat or outcome-driven. Some of the best ideas come when you’re doing something seemingly unproductive. Give yourself permission to explore, to be curious, and to follow a creative thread without needing it to lead somewhere immediately.
Make It a Daily Habit
Creativity becomes easier the more you use it. Start your day with a curiosity question. Keep a running list of ideas, even the odd ones. Hold “thinking meetings” with your team, where no idea is off the table. The more room you give to creativity, the more it becomes second nature.
Find Inspiration in Unlikely Places
Follow businesses outside your industry. Pay attention to what’s working for them. Often, a great idea just needs a new lens, and seeing something different might spark exactly what your business needs next.
Key Takeaway
Creativity isn’t a luxury, but a business advantage. When you make intentional space for creative thinking, you don’t just feel better, you lead better. And it’s often the unexpected ideas that lead to the most meaningful impact.
Your Action Step
Block out one hour this week for creative thinking. No distractions, no pressure, just space to explore. Start with one “what if” question and see where it leads. Bonus points if you take it outside your usual work zone.
Resources to Support Your Creativity
Your roadmap for creative planning. Use it to brainstorm campaigns, plan content with intention, and set goals that align with your bigger business vision. Perfect for creative thinkers who want structure without losing the spark.
The Ideas, Impact & Marketing Circle
Inside the Circle, we’re all about mixing creativity with strategy. With templates, thinking tools, brainstorming support, and live sessions, you’ll have the space and the structure to make your best ideas happen.
If your creativity is feeling stuck or scattered, let’s chat. We’ll look at what’s getting in the way and map out a plan to bring creative energy back into your business routines.
Highlights
- 00:00 The Many Hats of Business Ownership
- 00:26 Balancing Creativity and Busyness
- 00:55 Redefining Creativity in Business
- 02:22 Scheduling Time for Creativity
- 03:25 Changing Environments to Spark Creativity
- 05:51 Building Creative Habits
- 06:55 Team Collaboration and Brainstorming
- 07:44 Learning from Other Industries
- 08:15 Embracing Creativity in Business
