In this video tutorial, I am taking you through the process of publishing an article on Facebook. As an Ideas and Marketing Strategist, my goal is to help you grow and market your business, and publishing articles on Facebook can be a great addition to your content marketing strategy.

Native publishing means that your article appears directly on your Facebook page, rather than linking to an external website. Like LinkedIn’s feature, it allows you to create, format, and publish articles within Facebook itself.

A key advantage of publishing directly on Facebook

One of the key advantages of sharing articles natively on Facebook is that it helps to increase engagement with your content. Native articles are more likely to appear in users’ news feeds, and they tend to get more likes, shares, and comments than external links. This is because native articles are easier to consume, and users can read them without leaving Facebook.

Moreover, native articles are more flexible than external links. You can add images, videos, and other interactive content to your articles, making them more engaging and visually appealing. You can also format the articles to suit your brand and style, making them more recognizable and distinct.

How do you publish articles natively on Facebook?

So, how do you publish articles natively on Facebook? It’s easy. First, make sure you have the article publishing feature enabled on your page. You can find this option by clicking on the “Create” button on your page and then selecting the “Article” option. 

From there, you can add a cover photo, title, subtitle, and article text. You can also add other interactive content, like images or videos, to make your article more engaging.

It’s essential to format your article correctly, including spacing and images. And when you’re ready, hit the publish button, and your article will be live on your Facebook page. Once published, you can track the performance of your article using Facebook Insights, which provides data on likes, comments, shares, and other engagement metrics.

In conclusion, sharing articles natively on Facebook is a great way to increase engagement and visibility for your brand. Native articles are more flexible, visually appealing, and easier to consume than external links. By following our step-by-step guide, you can start publishing articles on Facebook today and take your content marketing strategy to the next level.

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