So you’re thinking of creating a course, or maybe you’ve just launched one and you’re wondering why it’s not quite hitting the mark. You’re not alone. Course creation is powerful, profitable, and incredibly rewarding… when it’s done right.
In this episode, I’m diving into the top 10 mistakes I see course creators make time and time again. These are the ones that can trip us up, slow us down, and sabotage even the best of intentions. The good news is they’re totally avoidable.
Grab a cuppa and your notebook because we’re covering the must-knows that will help you create a course that actually connects, teaches, and transforms.
These are the top 10 Mistakes we see Course Creators Make
Why not defining your target audience can derail your course from the start
(And how to get crystal clear on exactly who your course is for)
The importance of clear learning objectives
Because content without direction equals overwhelm for you and your learners
How to plan your course like a journey
From module mapping to lesson structure, we look at how to build a strong foundation
Why engagement isn’t optional
Your course isn’t a textbook. Mixing up delivery styles matters, and so does community
The hard truth about course promotion
Creating the course is only part of the job. Marketing it is a whole other beast
Offering support that suits different learner types
Why having a community or support pathway can be the difference between completion and abandonment
Keeping your course content relevant
What worked a year ago might not work today. Here’s how I review and refresh
The danger of skipping the testing phase
Beta testers are gold. Don’t launch without them
Underestimating the time it takes
There’s no such thing as truly passive income. Let’s talk about batching, planning, and space to create
Getting the balance of value right
More content isn’t always better. Transformation is the goal, not information overload
Creating a course is never about being perfect. It’s about being purposeful. When we get clear on who it’s for, what they’ll achieve, and how we’ll support them through it, we’re setting everyone up for success.
If you’re looking to create your own course, I dive into these strategies inside the Course Creators Guideboo, and we explore them in even more depth inside The Ideas, Impact & Marketing Circle, where we build, refine, and bring ideas to life together.
And if you’ve made one or more of these mistakes, don’t stress. We’ve all been there. You’ve got this.
If this episode helped you, I’d love for you to subscribe, leave a review, or share it with another course creator who needs it. And of course, if you’re ready to bring your course idea to life, come join us inside the Circle.
Highlights
- [00:00] Why Your Course Isn’t Hitting the Mark
- [00:52] Mistake #1: Not Defining the Target Audience
- [02:22] Mistake #2: No Clear Learning Objectives
- [03:20] Mistake #3: Poor Planning and Structure
- [04:16] Mistake #4: Forgetting to Be Engaging
- [06:19] Mistake #5: Not Promoting the Course Properly
- [08:05] Mistake #6: Not Offering Ongoing Support
- [10:00] Mistake #7: Not Updating or Improving the Course
- [11:20] Mistake #8: Not Testing Before Launch
- [12:31] Mistake #9: Underestimating the Work Involved
- [13:54] Mistake #10: Not Offering Enough or Offering Too Much Value
- [15:13] Setting Yourself and Your Learners Up for Success
