Your website is your digital storefront. When was the last time you checked in on it? If you’re like most business owners (myself included), it’s easy to set and forget, hoping everything keeps running smoothly. But technology needs a little attention!

In this episode, I’m walking you through a simple quarterly website checklist to ensure your site is working for you, not against you.

Testing Your Menu and Navigation

Click through every link in your menu to make sure they are working and leading to the right places. If you’ve added or removed pages recently, update your menu accordingly. Keep your navigation simple and user-friendly to avoid overwhelming visitors.

Ensuring Your Contact Page is Working

Submit a test enquiry to check that messages are reaching your inbox. Confirm that all fields are working properly and that your contact details are correct and easy to find. A broken contact page means missed opportunities.

Checking That Products and Services Are Functional

Add items to the cart and go through the checkout process to ensure everything works smoothly. Review product descriptions to make sure they are accurate and up to date. Check product images to ensure they are high quality and loading correctly.

Making Sure Your Booking Calendar is Active

Book a test appointment to confirm that your booking system is functioning properly. Check that your availability is up to date and matches your actual schedule. If your booking system integrates with other platforms, such as Zoom or Google Calendar, ensure everything syncs correctly.

Updating Your Copyright Year

Scroll to the bottom of your website and check that the copyright year is current. If it’s outdated, update it manually or set it to auto-update if your website allows. Keeping this current reassures visitors that your site is actively maintained.

Verifying Your Social Media Links

Click each social media icon on your website to confirm they lead to the correct profiles. If you’ve changed your social media usernames or created new accounts, update the links accordingly. Make sure these buttons are easy for visitors to find.

Testing Mobile Responsiveness

Open your website on different mobile devices and browsers to ensure it displays correctly. Check that buttons, images, and text are all mobile-friendly. Google prioritises mobile-optimised websites, so this check is essential for SEO.

Sharing Your Website to Facebook and Google

Paste your website link into a Facebook post and check which image appears. If it’s not the right one, update your Open Graph settings. Search for your business on Google and see what comes up. If the results don’t reflect your business accurately, it may be time to update your SEO settings.

Setting Up Featured Content for SEO

Use an SEO plugin such as Rank Math to mark key pages as featured content. Prioritise pages like your homepage, pricing page, shop, contact page, and any other essential areas of your site. Check that your metadata, including page titles and descriptions, is optimised for search engines.

Checking Newsletter Opt-Ins and Chatbots

Submit a test opt-in to ensure new subscribers are being added to your list correctly. If you have a chatbot, test its responses to confirm it is still functioning as expected. Consider using AI-powered tools to improve automation and engagement.

Final Step: Does Your Website Reflect Your Business?

Look at your website as if you were a visitor. Does it clearly represent what you do and offer? If anything is outdated or missing, make a list of small updates and schedule them into your marketing activities. Regular website maintenance ensures your business stays professional, credible, and engaging.

A website isn’t something you set and forget. Regular check-ins keep it working effectively for your business. Add this to your quarterly task list, and let’s keep your site running smoothly.

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