We know that change is inevitable. In marketing, the platforms we use, the strategies that work, and even the content we create are all subject to change. But how do we deal with change in a way that keeps our businesses moving forward?

Plan for change

The first step is to allow time to plan for change. Set aside time on your schedule to review your campaigns, offerings, and automation regularly. This will give you time to adapt to any changes that come up.

Be adaptable

Change is often unexpected, so it’s important to be adaptable. Be willing to change your plans, your content, and your marketing strategies as needed.

Create a content bank

Having a bank of content on hand can be a lifesaver when you are dealing with change. This content can be used to fill in gaps in your marketing schedule or to adapt to new platforms or algorithms.

Be aware of website changes

Your website is a critical part of your marketing efforts, so it’s important to stay up-to-date on any changes that could affect your site. This includes broken links, images that don’t load properly, and changes in technology.

Review your systems and workflows

Take some time to review your systems and workflows to see if there are any ways to improve them. This could involve automating tasks, streamlining processes, or using new technology.

Don’t panic

Change can be scary, but it’s important to remember that it’s not always a bad thing. Change can often lead to new opportunities and growth.

If you’re experiencing change right now, don’t panic. Take it one step at a time, and you’ll be able to navigate the change successfully.


  • [00:00] Introduction
  • [01:00] How to plan for change
  • [02:00] How to be adaptable to change
  • [03:00] How to create a content bank
  • [04:00] How to be aware of website changes
  • [05:00] How to review your systems and workflows
  • [06:00] How to deal with change without panicking

Resources Mentioned

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