What if I told you that you’re sitting on a content goldmine and you don’t even know it?
The world of micro content centres around bite-sized pieces that pack a punch and keep your audience engaged without overwhelming them.
Micro content is one of the easiest and most effective ways to consistently show up and create a real impact.
What is Micro Content?
It’s that one quote, one tip, one snippet that resonates with your audience. I’ll show you why it works so well in our time-poor world, why it should be part of your marketing mix, and how it creates those “yes, that’s me!” moments.
Types of Micro Content You Can Create Right Now
- Top 10 Tips Graphics – Create a series of tip graphics using Canva that can be shared as evergreen content on MeetEdgar
- Short-Form Videos – Micro content is about discovery, and platforms are prioritising short-form video right now. Quick videos that are short, sharp, and succinct with one tip or message. Use tools like OpusClip to clip longer videos into shorter pieces for platforms like YouTube Shorts
- One-Liner Tips in Facebook Groups – Brief tips shared in community spaces
- Conversation Starters – Micro pieces of content that spark engagement and discussion
- Quote Graphics – Single impactful quotes that resonate with your audience
- Client Questions & Answers – Turn frequently asked questions into micro content pieces
Mining Your Mirco Content Goldmine
You’ve already got blogs, videos, client questions, and more. Learn how to transform that existing content into micro content using AI tools like Claude or Gemini, OpusClip for video snippets, and Canva for graphics.
The Three Rules of Micro Content
- Rule 1: The Rule of One: One piece of advice, one tip, one client win, one message. Don’t cram too much into your micro content. Keep it focused so people can understand and act on it.
- Rule 2: Mindset Shift: You’re not repeating, you’re reinforcing. People need to hear things multiple times and in different ways before it clicks for them.
- Rule 3: Share It Everywhere: Once you’ve created your micro content, share it across as many platforms as you can. Use tools like Repurpose.io to distribute your content without burning out.
Micro content isn’t about creating more work. It’s about working smarter with what you’ve already got and meeting your audience where they are, in those quick scrolling moments when they need a fast win.
Take Action
Pick one piece of existing content, a blog post, a video, or even client questions, and turn it into a series of micro content pieces. Share them across your platforms and watch how they perform.
Need Help Creating Micro Content That Converts?
- Join the Business Business Business Community (free!) and connect with other business owners, simplifying their content strategy
- Step into The Ideas, Impact & Marketing Circle, where I teach you what I do, including content repurposing strategies and templates
- Or book a 1:1 discovery call with me, and let’s create a micro content plan that fits your business
Highlights
- 00:00 The Power of Micro Content
- 00:45 What is Micro Content?
- 01:34 Creating Micro Content for Your Business
- 02:48 Leveraging Existing Content for Micro Content
- 03:59 Best Practices for Micro Content
- 05:31 Final Thoughts and Next Steps
