Category: Business Insights & Tips

How to solve problems with planning

From the trivial to the serious, problems arise in business almost every day. They’re part of the reality of managing a business, working with customers and handling staff. But with planning, problems can be anticipated, with strategies in place to remedy any issues that may arise. Here’s how to get ahead of the problem-solving game, with a little pre-planning.

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Working on, not just in, your business

One of the biggest mistakes most business operators make is to get so caught up in the day-to-day operation of an enterprise that they fail to work on, not just in, their business.

So how do you shift the focus? Well it’s about prioritising, keeping the big picture in mind, and knowing when to delegate tasks to other staff members or an external person.

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News Angles and Media Tips you can tap into for December 2020

December is a month of extremes in the media as the countdown continues to Christmas, we reflect on the year that was, and look to the year ahead.

It’s a month that kicks off with the Christmas frenzy but soon quietens as people go on holidays and industries, including the media, wind down for the Christmas break.

The upshot is, there are plenty of opportunities for you to be seen during a period where the media is actively calling out for fresh and interesting content.

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Free PR is a Myth

FREE PR is a term that I hear often and YES while you can generate PR for your business without spending $$$ there is a cost involved and despite what some will tell you, there’s no such thing as FREE PR

In business time is money and among the list of things to fill that time is establishing a media presence to attract clientele and carefully hone your image.

It takes time and consistent effort to ensure your company is presented in the best light to the widest possible audience, regardless of whether you outsource your PR or handle it in-house.

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Tips Tuesday: Searching for Images to use in your Marketing Like a Pro

Images “speak” a different language than words and convey their meaning faster, too. That’s why one of the most important things you can do to put a finishing touch on any piece of content is to add an image.

But images don’t just draw viewers — they boost understanding (and retention), too. Not everyone can is a photographer or has an unlimited image library at your fingertips and that is where stock and royalty free images come in.

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