Category: Business Insights & Tips

Giving New Life to Content You have Already Created

Content creation is something that takes time, and I get it that there are also only so many things you can provide advice on. So let’s look at one of my favourite Content Creation Hacks Repurposing Blogs.

You have put work into that blog so how do you make the most of it today we will look at 10 different ways you can turn a blog post into more content you can use to increase your reach and engage your audience.

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Snackable Content

Snackable content, something your audience can interact with quickly and still come away with something truly valuable.

I love snackable content! Because it can be created quickly and consumed quickly.

A recent study conducted by Microsoft Corporation found that the average human now has a shorter attention span than a goldfish. A goldfish can focus for nine seconds; people are down to a mere eight seconds

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How To Find More Time In Your Day

If you’re in small business, there’s every chance you don’t have enough time. Whether that’s every day, or last week, or at random times across a week or a month, there’s a reason for that.

Being in small business often means there is only one person to fill all the roles. And each of the roles can seem that it attracts enough tasks for a full time job. Of course, each task that bobs up “demands” immediate attention.

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Master Your Idea and Vision

Why are prospective customers so reluctant? Why are they not stampeding your business with orders? Everyone “needs” this – What is holding them back?
The journey from idea to opening the doors is perhaps the most difficult to get right. Opening the shop before being absolutely clear on all that is needed to be clear on, is a recipe for stress, pain and worry. 65% of businesses fail within the first three years – is that because they are not entirely clear?

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How understanding what you do builds confidence in your customers

You’re in business, you know there will always be questions.

When people are interested in your product or service, they will naturally have questions. But, are you finding that you are being presented with question upon question upon question?

Anyone interested in a product or service, regardless of what that is, will have questions. If they don’t have questions they are not really interested and don’t really want it.

The interesting thing about handling all these questions is this: if you know, really know your product/service and know who you provide it to, and under what conditions you provide it, most of those questions simply do not arise. The customer “knows” you have them covered.

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Increased Sales Through Conversation

We all know that business is about selling your product or service.When it comes to selling, a lot of people have a negative view of what selling is. Many people are frightened by it and, as a result try to be seen as NOT selling. Some of those same people then worry about why their product or service is not selling. Hmmmmm!

Selling, real selling, is not something to be frightened by or of. Selling is just a conversation. Yes, it is a conversation designed to arrive at the right outcome. And understanding how to have that conversation and who to have that conversation with is what makes the difference between a successful business and the other alternative.

Knowing how to have that conversation is what real selling is – no pressure; no need for ‘power’ tactics; no need for stress & worry – just a conversation to arrive at the right outcome.

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Using Enthusiasm To Grow Your Business

Part of doing business, winning and keeping clients or customers is Telling Your Story.This is the story that makes the difference between you and your competitors. It’s what allows the prospect to discover the ‘one’ they want to work with; the one they trust to deliver their outcome. What they discover is the person / business they feel comfortable handing their dollars to in return for a product or service, secure in the knowledge they have made the right decision.

This story therefore needs to be told with enthusiasm and conviction.

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