We are into the New Financial Year.

How long since you made a quick health check on your business?

Identifying your business’ strengths, weaknesses, opportunities and threats is about future proofing your enterprise.

Take half an hour to jot down the factors affecting your business with a view to implementing plans to protect it and play further to its strengths, asking yourself:

  • What are our strengths?
  • What are our weaknesses?
  • What are our opportunities?
  • What are our threats?

This is something to do a couple of times a year, so now is a good time to check it out. Mark the calendar year down as another chance to check it out.

Whatever the results of the past, chances are there have been changes in your business. New staff, new technology, new thinking all are things which affect the way your business is perceived by your potential customers.

Keeping your view of your business aligned with your customer’s view of your business can ensure you have a constant flow of new, happy customers.