In business, you might have the brightest idea and the best laid plans, but if your timing isn’t right, it can all amount to nothing.

In fact, the right timing can make or break a business endeavour, regardless of how exceptional the product or opportunity might be.

Here, we look at the role timing plays in business, including.

  • The importance of timing and how it impacts everything from product rollouts to marketing, staffing, and business growth
  • How timing is intertwined with market trends
  • Why understanding timing is also a key factor in adapting to change


The importance of timing

In business, opportunities arise and vanish in the blink of an eye. Understanding the right moment to introduce a product or service is essential for success. If we miss the timing, all our efforts may be in vain.

Capitalising on market trends

If you want your business to remain relevant, it’s important to stay ahead of the curve. By monitoring trends and predicting market movements, businesses can align their offerings with the current demands of consumers.

Timing in marketing

Launching a product or service at the right moment is just the beginning. Long before that product is launched, you need to consider how and when it will be marketed, factoring in a whole host of variables including production lead time, available supply and so much more.

Personnel and growth

Timing is not just about product launches; it also applies to building your team. Ensuring that your team can handle rapid growth requires strategic timing to avoid unnecessary stress and chaos.

Adapting to change

Evaluating and adapting to changing circumstances is key to maintaining business success. What worked in the past may not be sufficient for the future, making it essential to consider your timing then adjust strategies and behaviours to stay competitive.


  • Why timing is actually essential in business. – [0:36]
  • If you want to capitalise on market trends, It’s really, really important to be able to see how those trends are happening. – [2:28]
  • It’s not just launching or introducing a product or service at the right time, there’s also the timing of your marketing to consider. – [3:18]
  • When it comes to business growth, you also need to consider the ideal timing for bringing on additional staff or upskilling your existing tea, – [4:15]
  • It’s also important with timing to look at what you have been doing in the past, including your processes and procedures. – [5:57]
  • It’s getting the timing right that makes your business Easier to run. – [6:39]


Business Wisdom: Strategies for Success

Business Wisdom: Strategies for Success, written by renowned business strategist Clive Enever, is the ultimate guide for entrepreneurs and business executives looking to move to the next level.

The book provides readers with insights and strategies based on his 25 years of experience helping businesses of all sizes and industries.

Covering topics such as business planning, customer engagement, leadership, time management, risk mitigation, and growth, this book offers practical advice, tools, and exercises to help readers achieve their business goals.

With a focus on empowering readers to achieve a fulfilling and successful business aligned with their personal needs and aspirations.

Business Wisdom: Strategies for Success is an essential read for anyone looking to succeed in the competitive world of business.